Let’s take a deep dive in to the location specific operators. If you have anything to add, please let a comment below to share it with the community!
When we have location data, either geotagged or inferred, we classify mentions by location.
Location data is not available across all content sources, often based on platforms/pages terms & conditions. We do not infer location for the following sites, among others:
- Instagram & Facebook
- YouTube
Data Collection
If your query needs to be restricted to one location use the country operator within your Boolean instead of using the location filter. And make sure to include FB & IG with the site operator.
(( “Taylor Swift” OR TaylorSwift OR @taylorswift OR @taylorswift13 )
AND (country:”GBR” OR site:(facebook.com OR instagram.com)))
Additionally, you can use context keywords to target a specific location.
(( “Taylor Swift” OR TaylorSwift)
NEAR/20 (“united kingdom” OR unitedkingdom OR UK OR british OR britain OR england OR scotland OR scottish OR wales OR welsh OR “northern ireland” OR “northern irish” OR london OR manchester OR birmingham OR leeds OR glasgow OR edinburgh OR cardiff OR bristol OR belfast))
Useful operators
Location operators: to track mentions that have location information. Locations codes can be found in the Query Editor.
Continent:europe AND "apple juice"
- Will only find mentions of the exact phrase 'apple juice' that have been identified as from Europe.
country:gbr AND "apple juice"
- Will only find mentions of the exact phrase 'apple juice' that have been identified as from the UK.
region:usa.fl AND "apple juice"
- Will only find mentions of the exact phrase 'apple juice' that have been identified as from the specified state, region or province (in this example Florida, USA).
city:"deu.berlin.berlin" AND "apple juice"
- Will only find mentions of the exact phrase 'apple juice' that have been identified from Berlin, Germany. It has 3 components and consists of a country code followed by a region code, followed by a city code. It is required to put city codes within double quotes where a space forms part of the name, such as 'New York'.
Get all the Brandwatch Consumer Research Location Codes here or look in the Query Editor in Consumer Research.
You might also find GeoNames a useful resource
UK Market Filter
<<<UK MARKET FILTER>>>
country:"GBR"
<<<INFERRED LOCATION OF UK - workaround for sources with no location data>>>
<<< UK Forums/Blogs >>>
OR weblogTitle:(UK OR UnitedKingdom* OR "United Kingdom" OR Britain* OR British* OR England* OR Scotland* OR Scottish* OR Wales* OR Welsh* OR NorthernIreland OR NorthernIrish* OR "Northern Ireland" OR "Northern Irish" OR London* OR Birmingham* OR Leeds* OR Glasgow* OR Glesga* OR Glaschu* OR Sheffield* OR Bradford* OR Manchester* OR Edinburgh* OR DunEideann* OR "Dun Eideann" OR Liverpool* OR Bristol* OR Cardiff* OR Belfast* OR Leicester* OR Wakefield* OR Coventry* OR Nottingham*)
<<< UK Subreddits >>>
OR subredditTitle:(UK OR "United Kingdom" OR Britain OR British OR England OR Scotland OR Scottish OR Wales OR Welsh OR "Northern Ireland" OR "Northern Irish" OR London OR Birmingham OR Leeds OR Glasgow OR Glesga OR Glaschu OR Sheffield OR Bradford OR Manchester OR Edinburgh OR "Dun Eideann" OR Liverpool OR Bristol OR Cardiff OR Belfast OR Leicester OR Wakefield OR Coventry OR Nottingham NOT "british columbia")
OR subreddit:(casualuk OR ukpersonalfinance)
<<<UK keywords/hashtags>>>
OR 🇬🇧 OR {UK} OR "United Kingdom" OR unitedkingdom OR greatbritain OR Britain OR British OR England OR Scotland OR Scottish OR (Wales NOT "new wales") OR Welsh OR "Northern Ireland" OR "Northern Irish" OR London OR Birmingham OR brummy OR Leeds OR Glasgow OR Glesga OR Glaschu OR Sheffield OR Bradford OR Manchester OR Edinburgh OR "Dun Eideann" OR Liverpool OR scouse* OR Bristol OR Cardiff OR Belfast OR Leicester OR Wakefield OR Coventry OR Nottingham OR newcastle OR geordie* OR £ OR GBP OR "pounds sterling"
OR title:({UK} OR "United Kingdom" OR Britain OR British OR England OR Scotland OR Scottish OR Wales OR Welsh OR "Northern Ireland" OR "Northern Irish" OR London OR Birmingham OR brummy OR Leeds OR Glasgow OR Glesga OR Glaschu OR Sheffield OR Bradford OR Manchester OR Edinburgh OR "Dun Eideann" OR Liverpool OR scouse* OR Bristol OR Cardiff OR Belfast OR Leicester OR Wakefield OR Coventry OR Nottingham OR newcastle OR geordie* OR £ OR GBP OR "pounds sterling")
OR #UK OR #*UnitedKingdom* OR #*Britain* OR #*British* OR #*England* OR #*Scotland* OR #*Scottish* OR #*Wales* OR #*Welsh* OR #*NorthernIreland OR #*NorthernIrish* OR #*London* OR #*Birmingham* OR #*Leeds* OR #*Glasgow* OR #*Glesga* OR #*Glaschu* OR #*Sheffield* OR #*Bradford* OR #*Manchester* OR #*Edinburgh* OR #*DunEideann* OR #*Liverpool* OR #*Bristol* OR #*Cardiff* OR #*Belfast* OR #*Leicester* OR #*Wakefield* OR #*Coventry* OR #*Nottingham* OR #*geordie* OR #*newcastle* OR #*scouse*
<<<UK SPECIFIC SITES, HASHTAGS AND SOCIAL ACCOUNTS>>>
<<<Site + Links>>>
OR topLevelDomain:uk
OR site:(site.co.uk)
OR links:(site.co.uk)
OR url:(site.co.uk)
<<<UK specific hashtags>>>
OR #brandUK OR #brandGBR
<<<UK Facebook Account>>>
OR channelId:XXXXXXXXXXXXX
We are working on other Market Filters - let us know what you want to see next
topLevelDomain:co.uk
- Domain operator: to track mentions from specific domains, in this case: .co.uk
Note: Do not include the first “.” (dot) of the URL. e.g. co.uk
subreddit:
- Reddit operators: to track mentions from Reddit when we know the subreddits are location specific e.g. r/CasualUK
subredditTitle:
- If we add regional context terms e.g. “UK” “Britain” or “British” and the title of the subreddit includes this term, we can assume the content of the subreddit is relevant data.
Regional Context Terms
We can try to infer the location of a post without location information by defining the scope of the search using regional context terms. These can include:
- Name of countries, cities, regions, etc. As long as we are certain that those names are specific to the relevant location. For example, using “Wales” as context term for a UK search will also pull in mentions of “South Wales” in Australia. Using “York” will pull in mentions of “New York”.
- Flag emojis.
- Names of landmarks. As long as we are confident that they are unique and specific to the region.
- Regional specific spelling, for example “organisations” for the UK and “organizations” for USA.
- Regional specific language or slang.
Do you have any other tips to add? Share them below 
See more posts in the Boolean Explained series here.
OR b*