Social Media Management

It’s time for your weekly dose of social media tea! What’s your take on this week’s updates? 👀 ☕  

Hey all, we’ve been speaking with peers and clients about EGC a lot recently, so we thought we would put out an article on it in case you were too. You can read it below. We’d love to hear any questions you might have on the topic too!  Employee-Generated Content: The Marketing Channel You’re Probably Undervaluing. What is EGC?Employee-Generated Content (EGC) is exactly what it sounds like: content created and shared by your employees.Employees can share things that your brand’s own socials might not be able to. Think behind-the-scenes photos, real brand culture, and company wins (no matter how small). And most importantly, when shared by them, it’s more authentic and personal, and connects in ways brand channels simply can’t. Human to human.  Why EGC?Employee content outperforms brand content (by a lot). Posts shared by employees get 561% more reach than brand channels alone. 76% of people trust it more than official corporate posts.Your employees aren’t just team members; they’re tru

Social media tea is here (ft. a special furry guest 🐶)! Don’t miss out on the latest updates 👇 Which of these updates excites you the most?  

Hi all, We’re putting together our annual trend reports about where marketing is headed in 2026, and I’d love to hear from people in this group. Some of the answers coming in so far have real range. A few that stood out: AI will polish content to the point where audiences can sniff it out Gaming platforms could end up being where brands actually talk to people Next year might feel a bit like the marketing wild west Curious where you land. If you're nodding along or rolling your eyes. The survey’s short (just 5 minutes), and your take genuinely adds something to it. 👉 Share your view hereLook forward to seeing what this community says :)

Has anyone else read about this update today?  “OpenAI has launched a new feature that allows U.S. users to make online purchases directly through ChatGPT. "Instant Checkout" is available for items from Etsy sellers and soon will expand to Shopify merchants including SKIMS and Glossier.”  With brands already trying to get ahead by showing up in LLM searches, this update will mean how you do SEO is even more important now. How are you making changes to adjust to this new way of searching? I’d love to know! 

Happy Friday! This week’s social updates are here (Sept 22-26). What are your thoughts on the ultra-wide video trend on Instagram? 👀 

Our social team has seen great engagement growth from posting LinkedIn carousels. But we know video is the shining star asset type for 2025, so we are working on a strategy for this. If anyone else has been working on this, would love to hear from you! But back to what we already know works! Carousels! If you aren’t sure where to start with them or just need some tips to freshen up your feed, we put this guide together for you! 👇  

It’s Friday, and you know what that means: social media tea! 🔥 Here’s everything that happened this week (Sept 15-19); don’t miss out. 👇  Which update do you think will make the biggest impact?  

I have found recently in conversations with customers and colleagues that user-generated content (UGC) is still confusing to some people. So I made this asset to make it easy to understand. Because UGC is a key part of modern marketing, and from the stats we’re seeing, it’s not going anywhere. Does your team use UGC in your strategy? Or are you planning to? I’d love to know.   

We want to hear from you! What is the biggest pain point you face as a marketer? Drop your answers in the comments, and let's have a chat!I’ll kick thing off with my current biggest pain point. Keeping my content creation fresh and exciting. I’m finding, maybe as we enter the last stretch of the year, that I’m struggling to come up with content ideas! Here’s what other marketers have already told us: 

We've gathered all the sizes and dimensions you need to know if you are posting to social media in 2025. Sizes are accurate at the time of posting. We cannot control what Adam Mosseri might decide to do next week.    

📲 Social pros, catch up fast: the top platform updates from Sep 8–12 in under a minute.   

Hey everyone, Katie, Brandwatch’s Senior Social Media here with a big update from the world of social! Google can now index public Instagram posts and profiles.   That means if your profile is public, your posts, reels, and feed content can show up in Google search results. In other words, your Instagram content is no longer limited to the platform; it can reach people who aren’t even on Instagram. This shift changes how brands and creators should think about their Instagram strategy.  Why this matters  Boost discoverability: New audiences can now find you organically through search.  Extend content lifespan: Posts remain searchable long after the initial publish date. That reel you thought died in 48 hours? It might live on in search for months.  Compete in a bigger pool: Instagram content is now side by side with blogs, e-commerce sites, and news outlets.  SEO meets social: Keywords in captions, bios, and alt text have new weight.  This update blurs the line between social strateg

Hello everyone! Staying up to date with the social media world can be overwhelming since it’s always changing. In case you missed it, here are last week’s updates!👇💡Which update stood out to you the most? 👀 

Video isn’t just having a moment; it’s driving real results on LinkedIn!1️⃣ People remember 95% of a message in video, vs. just 10% with text.2️⃣ LinkedIn says video sees 1.4x more engagement than other formats. Source: LinkedIn

Hello, a client, whith  realy great concerns about informatics security, ask us if is posible to have, en SMM, two different roles of administrator: one for assign users and roles, and the other for all the rest of functions. I don't say is rational...but is a client. Regards

Hello, anybody knows when Twitter and the others channels will be included in the new Benchmark functionality in Social Media Managment?.  Now are only Facebook & Instagram. And the others features of Unmetrics?. Clients are asking me. Tanks you!