Social Media Management

Does your brand collaborate with creators on YouTube? The platform is testing a new shopping feature and changing how sponsored content is disclosed. This could work out for brands, creators, and viewers alike. Here's what to know: Do you think local shopping will stick on YouTube? 👀 Local shopping test: YouTube is swapping some affiliate-tagged products for a local retailer's version to see whether faster delivery drives more sales. Videos with Paid Product Placement aren't affected.  Clearer sponsorship labels: Branded content is getting clearer disclosures, so viewers will know when content is sponsored.  Age and location controls: Creators can now follow local sponsorship laws without turning down deals, which could open up partnerships in regions with stricter rules.  We have other platform updates you should know this month, though. Catch up on the rest of the news. To see how your brand shows up in creator videos, Boolean Explained: YouTube explains how to track specific chan

In Brandwatch Measure, when I break down posts by a parent label group, the child labels are not being detected in the group view.The child labels themselves appear correctly when viewed individually, but they do not appear in the parent label group.Example:Child label: “I wish to be” Parent label group: “Mission”The posts are tagged with the child label and the label shows up in label views, but when I filter or break down by the “Mission” parent label group, the child label is missing from the results.Essentially I want to see an overarching view of my parent labels, but my child labels are no’t pulling properly into the groups. I’m trying to report an issue, I’ve spoken to your ai bot and your team with the help chat but it still seems to be broken. 

 Brandwatch Social Media Management's Q3 roadmap is here! This quarter is all about helping teams work more efficiently and get more value from their social data. In our Q3 Product Showcase, join ​@Layla Torkmann, Product Marketing Manager, for a first look at what's coming, including:Consumer Research feeds Improved Sentiment Accuracy in Engage AI Campaign Detection in Benchmark Cross-Network Publishing Much more... Plus, a look back at some of our Q2 releases, including a quick recap of:Meta Paid/Organic Reporting in Measure TikTok Campaigns in Publish Liking Instagram Content in EngageAfter watching the recording, we’d love your thoughts! Comment below to share your feedback and let us know which features you’re most excited about! 🔽 

Heads up! A few platform updates you need to know about this week: 👇Meta just launched Muse, an AI image tool that can use public Instagram photos and posts by default. Yes, that means anyone can tag a public account and generate AI images using its likeness. To opt out: Settings → Sharing & Reuse → toggle off "Allow people to create with and reuse your content."  TikTok: turns out we have less control over the FYP than we thought. A Northwestern study found the "not interested" button reduces unwanted content by 84%, but only temporarily. Simply skipping cuts it by 48%.  Google Photos is rolling out an AI video remix tool that turns personal clips into stylized alternate versions. One to watch for content creators. Substack expanded its community and analytics tools; paid readers can now access discounts, downloads, and live-session invites.  WeWard introduced walking mode; it blocks selected apps, including TikTok, until you hit your step goal.  DuckDuckGo claims its browser can

This week in social media updates 🔥Platforms are all leaning into the same two things: AI-assisted control and creator tools. Here's what dropped:Instagram: Giving users a more visible, hands-on way to shape their algorithm/feed control. Snapchat: New AI Assistant for ads: guides campaign setup, catches errors, and suggests performance fixes in real time. Reddit: Split testing is now open to every  advertiser. Test two ad versions changing one variable, with audiences split at the user level (no overlap, no contaminated data). YouTube: Insights Finder leveled up - track trends by topic, location, demographic, and audience segment. LinkedIn: New Brand Kit lets you lock in your official colors, fonts, and brand voice. Instagram Edits: Bilingual captions, smarter templates, and (of course) summer sounds just landed. X: Live Studio is here: a full command center for livestream creators.Platforms are racing to make advertising smarter while giving creators/brands tighter control over consi

This week in social & marketing! Here's what changed:  Instagram: Per-slide captions are finally here for carousels. Every frame can now tell its own story — huge for product showcases and storytelling content. Snapchat: Snap's ad platform just got an AI co-pilot. The new Smart Assistant recommends objectives, audiences, optimization settings, and next steps — less guesswork, faster campaigns. Google: WhatsApp backup controls now live inside native Android device settings — a small but welcome UX improvement for users managing storage. Adobe: AI is coming to Premiere, Illustrator & InDesign. Plus a redesigned AI Studio with persistent context, reusable assets, and organized workflows across Firefly. LinkedIn: GIF reactions in comments are live. Reply boxes now support GIFs directly — small feature, but it adds personality to B2B conversations. Meta: Teen safety controls are expanding across Instagram, Facebook, and Messenger — more parental oversight tools rolling out platform-

Social Media Updates: Everything you can’t miss this week. 💫 Happy Friday, everyone! Grab your coffee (or glass of wine 👀) because the social media world has been busy this week. Here’s a quick round-up:Facebook Marketplace: Sellers are getting creative and leveraging AI models to turn boring product listings into viral sensations.  LinkedIn vs Chatbots: LinkedIn is actively pushing brands to write for AI chatbots. Their advice? Keep it punchy with clear titles, quick answers, and actionable summaries to ensure your content is one of AI’s top-cited sources. Canva x Perplexity: Canva just dropped a computer connector for Perplexity! It seamlessly pulls data from meeting notes, research, web data, and performance metrics directly into your workspace. Instagram Plus: Instagram is rolling out a “Plus” tier globally for $3.99/mo, offering premium story tools, profile customization, and deeper viewer insights. X: You can now create TikTok-style reaction videos directly from the repost menu

Hi allAn impressive and recent customer story to bring you this month. Introducing Nilfisk, the leading global provider of premium cleaning machinery. We’re fortunate to have Nilfisk’s Global Marketing Specialist, ​@Karen Guambo in the Community who may kindly answer a question or two if you have any.  Click here to read the full customer story. I found this particularly interesting. Running social across different markets can often lead to rogue Photoshoppers (or Canva edits) and variations in branding. Being able to address this issue is a real bonus!The rollout not only empowered local markets to create better, on-brand content but also encouraged them to become more active on social media. “With Brandwatch, we can now help them help themselves and plan ahead,” Do you have any tips for keeping your social content on brand across markets?Let us know below ⬇️     

What is shifting in social this week? 👀LinkedIn’s Video Push: LinkedIn shared that the sweet spot is 2-5 posts weekly (with 1-2 being videos). Lean into strong personal opinions, real-life experiences, and repeatable behind-the-scenes series to drive the highest engagement. The Rise of “Whimsy” 🦄: Burnout and endless bad news have driven Gen Z and Millennials toward a new trend - whimsy. Content that feels lighthearted, creative, and slightly surreal. Authenticity > Performance: Snapchat’s latest data claims creator content wins on their app specifically because it feels personal and less performative. Global e-commerce expansion: TikTok Shop is officially expanding to Austria, Belgium, the Netherlands, and Poland starting June 15. Meanwhile, Reddit’s Shopify integration is now live for merchants globally. Quick Platform Hits: Bluesky is introducing long-form content support, and YouTube is adding exclusive new podcast features for Premium Subscribers.Which of these updates impact

Our very own Cision / Brandwatch Social Team are on hand to answer your questions about how they use Social Media Management and Consumer Research. We’ve also just launched a brand new case study, picking apart how they do it!Introducing…  ​@Meghan Meeker  ​@FlorenciaLiondi ​@KslayfordRead the full Case Study here and simply ask your questions below ChallengeCision’s three-person social media team continuously optimizes how they use Brandwatch tools to manage social presence across Brandwatch and Cision while proving the ROI of the very tools they recommend to customers.SolutionThe team centralized all social media operations across both brands using Social Media Management. They built approval workflows in Publish to streamline content reviews, created custom Measure dashboards to prove business value with real-time reporting, and used Consumer Research alerts to monitor conversations and boost AI visibility.ResultThe team has streamlined content approvals and now manages multiple bra

🚨 This week’s social media updates are proof of two massive trends. Here’s the quick breakdown of what you need to know:The new Primetime: the TV industry just admitted that creators are the new primetime stars. Creator ad spending hit an incredible $37B in 2025 and is projected to reach $44B this year. AI likeness protection: Anyone 18+ can now use YouTube’s AI likeness detection tool to scan for and flag fake videos mimicking them. Facebook desktop upgrades: Meta is rolling out major desktop publishing features built for high-volume content teams, bundling scheduled posts, publishing cadence, and performance insights into a single calendar view. Threads ad safety: Meta is expanding Threads ad safety controls, letting advertisers filter out specific content categories via DoubleVerify, IAS, Scope3, and Zefr. Quality of life fix: Instagram is finally letting users edit Stories after posting. Which of these updates will impact your workflow or strategy this week?[source: Matt Navarra] 

We’re experiencing an issue with ad publishing visibility in the Brandwatch platform and would appreciate your guidance.We noticed that posts published directly on Meta 2 users are not appearing in Brandwatch, neither in Publish nor Measure.However, posts published by another user, who has the same permissions and follows the same publishing process, are displayed correctly in Brandwatch.All three users publish ads directly on Meta in the same way. The only difference we observe is that 3rd user’s posts appear correctly in Brandwatch as promoted posts and/or dark posts, while the others do not appear at all. The channel is connected OPTIMIZED.(We also DON’T have this issue in another team.)  Thank you in advance for your support.

It’s been a massive week for platform updates. Here’s what you need to know to stay ahead: 💰 The Rise of “Pay-to-Play” & Ad-Free TiersTikTok is testing the waters in the UK with a £3.99/mo ad-free subscription. We’re seeing more platforms pivot towards diversified revenue. LinkedIn is doubling down on SMBs with new premium tools for lead gen and competitive analytics (tracking up to 9 rivals!).🔧 Platform Function vs UX ExperimentsReddit is making a bold (and controversial) move by locking out mobile web users to force app downloads.  Instagram is testing per-slide captions for carousels. This is a game-changer for storytelling and SEO within a single post.🤖 AI & IntegrationGrok is officially hitting the road with Apple Car Play integration. Google is making video data the default for auto-linked YouTube ads.🌟 Entertainment & TravelMeta is heading to Cannes as a sponsor, leaning heavily into the Gen Z creator economy. TikTok is becoming a travel agency? You can now book

Social Media Updates: What’s moving the needle this weekThe only constant in social is change, and this week’s updates are the proof. Here is the breakdown of what you need to know to stay ahead:LinkedIn: LinkedIn has finally patched the bug causing PDF carousels to look degraded after upload. Your carousels will now looks just as good as they did in your preview. Facebook: Creators are reporting “absolutely outrageous” engagement levels on the platform. Some brands are seeing viral spikes into the millions of monthly views. It might be time to take another look at your FB distribution strategy! Pinterest: The platform just hit 631M users, adding 12M recently. This is the most significant growth happening outside the U.S. and EU markets. Threads: Threads is finally rolling out DMs on the web, making community management easier for desktop-heavy workflows. Meta: Meta is building a dedicated AI assistant designed to autonomously handle tasks for its 3B+ users. Tap-to-buy: Instagram is pl

I have all the process on databricks side, but in brandwatch I dont  understand the  part of token, my administrator pass me the  api key  and I add this api key like token in the code, but appear me error :  Error in Channel 17158140: 401 - Unauthorized, then  please  tell me what is the process with the token and the  channel id and project_id step by step 

This week has been a whirlwind for social media updates. Here’s a breakdown of what you need to know to stay ahead:Patreon’s massive evolution: Moving from a simple membership tool and to a full discovery platform. It’s introducing short-form posts, a redesigned home feed, and creator collabs to help 300K creators grow without relying on traditional algorithmic attention. Adobe’s Agentic Firefly AI: An AI Assistant is coming to Creative Cloud, capable of using over 60 tools across Photoshop, Lightroom, Premiere, and Firefly to streamline creative workflows. Pinterest: They have launched their first CTV ad product, allowing brands to target audiences-off platform for the first time. TikTok: Creator are getting more control over video discovery through new keyword tools. LinkedIn: You can now filter replies by verified users, helping to cut through noise in comment sections. X: A stand-alone XChat app has officially launched on iOS. Omnicom’s influencer innovation: Their new tool uses Ag

Is it me, or is the social media landscape moving at 2x speed? 😮‍💨Here’s everything you might have missed this week:LinkedIn: Premium subscribers can now test competing AI models via the new Crosscheck feature. (Anyone tried this yet?) Threads: You can now create sharable views count cards. (Great visual for sharing on reports) Instagram: Big “Edits” upgrades are here; smarter memory tools and better captioning. Pinterest: New study showed they are crushing CPG ad performance benchmarks. High-intent shopping is having a moment. WhatsApp: Meta is testing “WhatsApp Plus” for those who want themes and custom ringtones. Google: A heads-up for paid social teams; election ads are officially exempt from YouTube/Discover placement rules. Mastodon: Their main server was hit by a DDoS attack, expect some instability if you’re active there.Which of these is actually going to change your workflow on Monday? 👀 [source: Matt Navarra]

Happy Friday! Here’s a roundup of everything that happened in the social media world this week. Which update surprise you the most?[source: Matt Navarra]WhatsApp Web: Customization is coming to desktop with 49 new chat themes in development. UK Government: Tackling misinformation with plans for a new centralized YouTube channel. X (Twitter): Cracking down on clickbait by reducing creator payments for those accounts. X (Twitter): Today is the day! The standalone XChat app officially launches on iOS. Meta AI: Heads up! Instagram is now notifying friends if you’re utilizing Meta AI features. Adobe: Creative workflows are getting an AI boost with the launch of the Firefly AI assistant. ByteDance: The Seedance 2.0 AI video model has gone global (excluding the U.S.) 

How are marketers adapting to stand out in 2026?We surveyed 1,000+ marketers to find out...In the report we highlight 3 key insights, though I found this one in particular, quite surprising!Only 1 in 4 marketers say they know their audience "very well". Predicting behavior, interpreting cultural shifts, and uncovering the why behind audience decisions remain the hardest problems to solve. As we mentioned above, marketers need to understand not just what people are doing, but why they do it. Only 25% of marketers say they understand their audiences “very well” – proving that the majority are still grappling with fragmented signals and gaps in their insights. On this topic, you will also find this webinar by ​@Nicole Gafarzada rather useful!Download the full Marketer of the Year report by clicking the image below and dive into:How the marketer role is evolving The defining challenge for marketers in 2026  How marketers are approaching AI in 2026 How to create your 2026 marketing toolkit

This Week in Social (April 6-10) 💫 Here are my curated top 9 updates you need to know this week:  Public posting is plummeting: A new Ofcom report showed only 49% of UK adults now post publicly, a steep drop from 61% in 2024. AI & content innovation:  HarperCollings x Toonstar - Books are going viral. This new partnership turns traditional titles into AI-generated YouTube Shorts. Perplexity under fire - A new lawsuit accused the AI engine of sharing user’s conversations with Meta and Google.  Meta pauses Mercor - After a hack hit the AI data supplier, Meta has suspended all Mercor contracts. Platforms power-ups:  Instagram edit feature - The feature we’ve all been waiting for! You can finally edit comments up to 15 minutes after posting (though an “edited” tag will appear). Trial Reels - You can now schedule trial Reels on Instagram to test content performance before it hits your main grid. TikTok engagement - TikTok is leaning into FOMO by changing the empty comment icon to

Hi,We noticed that often the chronology of replies on posts/mentions is off, which makes it quiet complicated for our ragents to keep the overview. Especially just now when we posted some senstive announcements (that generates lots of questions, discussions amongst customers,….) but alos in general. So from one side ou agents are getting lost and on the other side, customers don’t see the reply they should get on the question/common they have. What’s more is that natively it looks very unprofessional. I understood this has to do with certain API restrictions/dedicated META settings/parameters. So We wonder what is the current process of solve this issue?Tnks! 

Hello! Happy Friday, everyone! Here are your weekly social media updates before you log off for the weekend. Enjoy!   

Here are your weekly social media updates! Which one is your favorite? Let me know below! 👇  

How do I connect an additional instagram account to brandwatch?