This Week in Social (April 6-10) 💫
Here are my curated top 9 updates you need to know this week:
- Public posting is plummeting: A new Ofcom report showed only 49% of UK adults now post publicly, a steep drop from 61% in 2024.
- AI & content innovation:
- HarperCollings x Toonstar - Books are going viral. This new partnership turns traditional titles into AI-generated YouTube Shorts.
- Perplexity under fire - A new lawsuit accused the AI engine of sharing user’s conversations with Meta and Google.
- Meta pauses Mercor - After a hack hit the AI data supplier, Meta has suspended all Mercor contracts.
- Platforms power-ups:
- Instagram edit feature - The feature we’ve all been waiting for! You can finally edit comments up to 15 minutes after posting (though an “edited” tag will appear).
- Trial Reels - You can now schedule trial Reels on Instagram to test content performance before it hits your main grid.
- TikTok engagement - TikTok is leaning into FOMO by changing the empty comment icon to say “add 1st.”
- Business & Tech:
- TikTok x ICC - A new global program launched to boost small business growth through training, mentorship, and digital tools.
- The X ecosystem - Elon Musk is reportedly pressuring SpaceX investors to utilize Grox and move their ad spend to X.
Which of these shifts impacts your client or brand the most this week? 🤔
[Source: Matt Navarra]
