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Is it me, or is the social media landscape moving at 2x speed? 😮‍💨Here’s everything you might have missed this week:LinkedIn: Premium subscribers can now test competing AI models via the new Crosscheck feature. (Anyone tried this yet?) Threads: You can now create sharable views count cards. (Great visual for sharing on reports) Instagram: Big “Edits” upgrades are here; smarter memory tools and better captioning. Pinterest: New study showed they are crushing CPG ad performance benchmarks. High-intent shopping is having a moment. WhatsApp: Meta is testing “WhatsApp Plus” for those who want themes and custom ringtones. Google: A heads-up for paid social teams; election ads are officially exempt from YouTube/Discover placement rules. Mastodon: Their main server was hit by a DDoS attack, expect some instability if you’re active there.Which of these is actually going to change your workflow on Monday? 👀 [source: Matt Navarra]

Happy Friday! Here’s a roundup of everything that happened in the social media world this week. Which update surprise you the most?[source: Matt Navarra]WhatsApp Web: Customization is coming to desktop with 49 new chat themes in development. UK Government: Tackling misinformation with plans for a new centralized YouTube channel. X (Twitter): Cracking down on clickbait by reducing creator payments for those accounts. X (Twitter): Today is the day! The standalone XChat app officially launches on iOS. Meta AI: Heads up! Instagram is now notifying friends if you’re utilizing Meta AI features. Adobe: Creative workflows are getting an AI boost with the launch of the Firefly AI assistant. ByteDance: The Seedance 2.0 AI video model has gone global (excluding the U.S.) 

How are marketers adapting to stand out in 2026?We surveyed 1,000+ marketers to find out...In the report we highlight 3 key insights, though I found this one in particular, quite surprising!Only 1 in 4 marketers say they know their audience "very well". Predicting behavior, interpreting cultural shifts, and uncovering the why behind audience decisions remain the hardest problems to solve. As we mentioned above, marketers need to understand not just what people are doing, but why they do it. Only 25% of marketers say they understand their audiences “very well” – proving that the majority are still grappling with fragmented signals and gaps in their insights. On this topic, you will also find this webinar by ​@Nicole Gafarzada rather useful!Download the full Marketer of the Year report by clicking the image below and dive into:How the marketer role is evolving The defining challenge for marketers in 2026  How marketers are approaching AI in 2026 How to create your 2026 marketing toolkit

This Week in Social (April 6-10) 💫 Here are my curated top 9 updates you need to know this week:  Public posting is plummeting: A new Ofcom report showed only 49% of UK adults now post publicly, a steep drop from 61% in 2024. AI & content innovation:  HarperCollings x Toonstar - Books are going viral. This new partnership turns traditional titles into AI-generated YouTube Shorts. Perplexity under fire - A new lawsuit accused the AI engine of sharing user’s conversations with Meta and Google.  Meta pauses Mercor - After a hack hit the AI data supplier, Meta has suspended all Mercor contracts. Platforms power-ups:  Instagram edit feature - The feature we’ve all been waiting for! You can finally edit comments up to 15 minutes after posting (though an “edited” tag will appear). Trial Reels - You can now schedule trial Reels on Instagram to test content performance before it hits your main grid. TikTok engagement - TikTok is leaning into FOMO by changing the empty comment icon to

Hi,We noticed that often the chronology of replies on posts/mentions is off, which makes it quiet complicated for our ragents to keep the overview. Especially just now when we posted some senstive announcements (that generates lots of questions, discussions amongst customers,….) but alos in general. So from one side ou agents are getting lost and on the other side, customers don’t see the reply they should get on the question/common they have. What’s more is that natively it looks very unprofessional. I understood this has to do with certain API restrictions/dedicated META settings/parameters. So We wonder what is the current process of solve this issue?Tnks! 

Hello! Happy Friday, everyone! Here are your weekly social media updates before you log off for the weekend. Enjoy!   

Here are your weekly social media updates! Which one is your favorite? Let me know below! 👇