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The latest social media updates are in for the week of Oct 13th ☕ Here’s everything marketers need to know.Which update do you think will have the biggest impact? 🤔 

Get started here 👉 https://brnw.ch/21wWuBxTake our quick 5-minute survey, and your insights could be featured in our next big report. Plus, you’ll make our marketing team very happy. (They'll be really sad otherwise.) 

Let’s take a dive into the engagingWith: operator… Firstly, let’s get some context: author: captures posts by a person engagingWith: captures replies and shares of posts by a personYou can use engagingWith:rihanna to measure engagement as people respond to (or retweet) a post from the account, even if they don’t mention the word rihanna in the post. Mentions will be indexed when people have replied or Retweeted a post from the specified account. For Twitter, engagingWith: only looks at the immediate parent, so it will not pull all replies where there is a large tree of replies and sub-replies. For Reddit we have engagingWithUrl: which is always the root post of the comment chain, e.g. all comments and nested comments within comments will be found with the engagingWithUrl: operator querying the url of the original post.engagementType: is a refinement which you can add on, for example if you only wanted comments and quotes, not retweets, you could do engagingWith:rihanna NOT engagementTy

It’s time for your weekly dose of social media tea! What’s your take on this week’s updates? 👀 ☕  

Hey all, we’ve been speaking with peers and clients about EGC a lot recently, so we thought we would put out an article on it in case you were too. You can read it below. We’d love to hear any questions you might have on the topic too!  Employee-Generated Content: The Marketing Channel You’re Probably Undervaluing. What is EGC?Employee-Generated Content (EGC) is exactly what it sounds like: content created and shared by your employees.Employees can share things that your brand’s own socials might not be able to. Think behind-the-scenes photos, real brand culture, and company wins (no matter how small). And most importantly, when shared by them, it’s more authentic and personal, and connects in ways brand channels simply can’t. Human to human.  Why EGC?Employee content outperforms brand content (by a lot). Posts shared by employees get 561% more reach than brand channels alone. 76% of people trust it more than official corporate posts.Your employees aren’t just team members; they’re tru

Social media tea is here (ft. a special furry guest 🐶)! Don’t miss out on the latest updates 👇 Which of these updates excites you the most?  

I want to retrospectively have an influencer add their content to our campaign. Does anyone know how to just get the campaign code?I can get the invite link, but I can’t see what in the link!In my experience, the easier you make it for an influencer then the more likely you’ll get the outcome you want! I’d love to just send a code and a video showing them how to do this!

Hi all, We’re putting together our annual trend reports about where marketing is headed in 2026, and I’d love to hear from people in this group. Some of the answers coming in so far have real range. A few that stood out: AI will polish content to the point where audiences can sniff it out Gaming platforms could end up being where brands actually talk to people Next year might feel a bit like the marketing wild west Curious where you land. If you're nodding along or rolling your eyes. The survey’s short (just 5 minutes), and your take genuinely adds something to it. 👉 Share your view hereLook forward to seeing what this community says :)

Hey team! Emily here, author of the Brandwatch Bulletin 👋 This month I’ve done a deep dive into the world of deinfluencing. Did you know that online conversations about deinfluencing are up 79% this year, as more and more consumers dissuade others from buying poor products or services?We dove into how brands can avoid the deinfluencing trap, and how to make the most of these conversations in our latest Bulletin, which you can find here.I’d love to know if you have any tactics for tapping into deinfluencing conversations? Let me know below! 👇

Hi Everyone… I’ve written a quick and short article on AI Entity Searches following a couple of recent discussions with the aim of helping you understand how it works and ultimately appreciate the incredible amounts of time it can save and value it can deliver because it goes further than we can ourselves. What is Entity Search? AI entity search takes into consideration the definition of the terms that you are searching for.Say for example that you wanted to search for the brand Apple. A manual keyword search only containing the word "apple" would also return mentions of fruits and any other apple based product names or brand names, so you would need to add additional context to your search in order to get to the relevant content (e.g. Apple AND (iphone OR ipad… etc)). However, using AI-powered entity search, you pick the concept that you are searching for — in this case the brand Apple, not the fruit — and the system will return mentions of the entity that you have selected.Noun extra

Has anyone else read about this update today?  “OpenAI has launched a new feature that allows U.S. users to make online purchases directly through ChatGPT. "Instant Checkout" is available for items from Etsy sellers and soon will expand to Shopify merchants including SKIMS and Glossier.”  With brands already trying to get ahead by showing up in LLM searches, this update will mean how you do SEO is even more important now. How are you making changes to adjust to this new way of searching? I’d love to know! 

Happy Friday! This week’s social updates are here (Sept 22-26). What are your thoughts on the ultra-wide video trend on Instagram? 👀 

Our social team has seen great engagement growth from posting LinkedIn carousels. But we know video is the shining star asset type for 2025, so we are working on a strategy for this. If anyone else has been working on this, would love to hear from you! But back to what we already know works! Carousels! If you aren’t sure where to start with them or just need some tips to freshen up your feed, we put this guide together for you! 👇  

It’s Friday, and you know what that means: social media tea! 🔥 Here’s everything that happened this week (Sept 15-19); don’t miss out. 👇  Which update do you think will make the biggest impact?  

I have found recently in conversations with customers and colleagues that user-generated content (UGC) is still confusing to some people. So I made this asset to make it easy to understand. Because UGC is a key part of modern marketing, and from the stats we’re seeing, it’s not going anywhere. Does your team use UGC in your strategy? Or are you planning to? I’d love to know.