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Hey team! I’m Emily, author of the Brandwatch Bulletin 👋 We’ve done a deep dive into the last decade of Super Bowls to discover the biggest moments – and what brands can learn from it. The takeaway? The brands that cut through are the ones that give audiences something to anticipate and debate. And when brands tap into this culture, rivalry, or relevance, they extend the conversation way beyond the campaign.I’d love to know what your favorite Super Bowl campaigns are, let me know below! 👇 You can also read the Bulletin here.

I’ve rounded up the biggest updates from Feb 9–12 so you don't have to. Watch for the top takeaways! Which of these updates do you think will have the biggest impact on your strategy this month?  

The game’s over. Here’s what the conversation revealed.Millions of online mentions poured in around the Big Game – and some brands, players and celebrities clearly stood out more than others. We’ve pulled together the full picture using live social data to show: The biggest moments according to social data  Which teams and players dominated attention  The brands that cut through the noiseIt's a clear view of where attention actually landed during the Big Game.Did you get your brand involved in the conversation? What did you make of the ads?  

Hello, hello! Your weekly dose of social media updates is here! ☕️ (Feb 2–6) 

Social Media Professionals, it’s time for this week’s social media updates! We’re highlighting the latest trends, updates, and insights to help you stay informed and ahead in the industry.What developments have stood out to you this week? 👀💬