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Social Media Updates: Everything you can’t miss this week. 💫 Happy Friday, everyone! Grab your coffee (or glass of wine 👀) because the social media world has been busy this week. Here’s a quick round-up:Facebook Marketplace: Sellers are getting creative and leveraging AI models to turn boring product listings into viral sensations.  LinkedIn vs Chatbots: LinkedIn is actively pushing brands to write for AI chatbots. Their advice? Keep it punchy with clear titles, quick answers, and actionable summaries to ensure your content is one of AI’s top-cited sources. Canva x Perplexity: Canva just dropped a computer connector for Perplexity! It seamlessly pulls data from meeting notes, research, web data, and performance metrics directly into your workspace. Instagram Plus: Instagram is rolling out a “Plus” tier globally for $3.99/mo, offering premium story tools, profile customization, and deeper viewer insights. X: You can now create TikTok-style reaction videos directly from the repost menu

Hi allAn impressive and recent customer story to bring you this month. Introducing Nilfisk, the leading global provider of premium cleaning machinery. We’re fortunate to have Nilfisk’s Global Marketing Specialist, ​@Karen Guambo in the Community who may kindly answer a question or two if you have any.  Click here to read the full customer story. I found this particularly interesting. Running social across different markets can often lead to rogue Photoshoppers (or Canva edits) and variations in branding. Being able to address this issue is a real bonus!The rollout not only empowered local markets to create better, on-brand content but also encouraged them to become more active on social media. “With Brandwatch, we can now help them help themselves and plan ahead,” Do you have any tips for keeping your social content on brand across markets?Let us know below ⬇️     

What is shifting in social this week? 👀LinkedIn’s Video Push: LinkedIn shared that the sweet spot is 2-5 posts weekly (with 1-2 being videos). Lean into strong personal opinions, real-life experiences, and repeatable behind-the-scenes series to drive the highest engagement. The Rise of “Whimsy” 🦄: Burnout and endless bad news have driven Gen Z and Millennials toward a new trend - whimsy. Content that feels lighthearted, creative, and slightly surreal. Authenticity > Performance: Snapchat’s latest data claims creator content wins on their app specifically because it feels personal and less performative. Global e-commerce expansion: TikTok Shop is officially expanding to Austria, Belgium, the Netherlands, and Poland starting June 15. Meanwhile, Reddit’s Shopify integration is now live for merchants globally. Quick Platform Hits: Bluesky is introducing long-form content support, and YouTube is adding exclusive new podcast features for Premium Subscribers.Which of these updates impact

Our very own Cision / Brandwatch Social Team are on hand to answer your questions about how they use Social Media Management and Consumer Research. We’ve also just launched a brand new case study, picking apart how they do it!Introducing…  ​@Meghan Meeker  ​@FlorenciaLiondi ​@KslayfordRead the full Case Study here and simply ask your questions below ChallengeCision’s three-person social media team continuously optimizes how they use Brandwatch tools to manage social presence across Brandwatch and Cision while proving the ROI of the very tools they recommend to customers.SolutionThe team centralized all social media operations across both brands using Social Media Management. They built approval workflows in Publish to streamline content reviews, created custom Measure dashboards to prove business value with real-time reporting, and used Consumer Research alerts to monitor conversations and boost AI visibility.ResultThe team has streamlined content approvals and now manages multiple bra

🚨 This week’s social media updates are proof of two massive trends. Here’s the quick breakdown of what you need to know:The new Primetime: the TV industry just admitted that creators are the new primetime stars. Creator ad spending hit an incredible $37B in 2025 and is projected to reach $44B this year. AI likeness protection: Anyone 18+ can now use YouTube’s AI likeness detection tool to scan for and flag fake videos mimicking them. Facebook desktop upgrades: Meta is rolling out major desktop publishing features built for high-volume content teams, bundling scheduled posts, publishing cadence, and performance insights into a single calendar view. Threads ad safety: Meta is expanding Threads ad safety controls, letting advertisers filter out specific content categories via DoubleVerify, IAS, Scope3, and Zefr. Quality of life fix: Instagram is finally letting users edit Stories after posting. Which of these updates will impact your workflow or strategy this week?[source: Matt Navarra] 

We’re experiencing an issue with ad publishing visibility in the Brandwatch platform and would appreciate your guidance.We noticed that posts published directly on Meta 2 users are not appearing in Brandwatch, neither in Publish nor Measure.However, posts published by another user, who has the same permissions and follows the same publishing process, are displayed correctly in Brandwatch.All three users publish ads directly on Meta in the same way. The only difference we observe is that 3rd user’s posts appear correctly in Brandwatch as promoted posts and/or dark posts, while the others do not appear at all. The channel is connected OPTIMIZED.(We also DON’T have this issue in another team.)  Thank you in advance for your support.

It’s been a massive week for platform updates. Here’s what you need to know to stay ahead: 💰 The Rise of “Pay-to-Play” & Ad-Free TiersTikTok is testing the waters in the UK with a £3.99/mo ad-free subscription. We’re seeing more platforms pivot towards diversified revenue. LinkedIn is doubling down on SMBs with new premium tools for lead gen and competitive analytics (tracking up to 9 rivals!).🔧 Platform Function vs UX ExperimentsReddit is making a bold (and controversial) move by locking out mobile web users to force app downloads.  Instagram is testing per-slide captions for carousels. This is a game-changer for storytelling and SEO within a single post.🤖 AI & IntegrationGrok is officially hitting the road with Apple Car Play integration. Google is making video data the default for auto-linked YouTube ads.🌟 Entertainment & TravelMeta is heading to Cannes as a sponsor, leaning heavily into the Gen Z creator economy. TikTok is becoming a travel agency? You can now book