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Boolean Explained: Purchase Intent

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Boolean Explained: Identify Owned + Earned Conversation

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Behind the Bulletin #186: What’s With Gen Z’s Shoe Obsession?

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Boolean Explained
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Ian FergusonCommunity Manager

Boolean Explained

Boolean Explained: Location Data

Let’s take a deep dive in to the location specific operators. If you have anything to add, please let a comment below to share it with the community! When we have location data, either geotagged or inferred, we classify mentions by location.Location data is not available across all content sources, often based on platforms/pages terms & conditions. We do not infer location for the following sites, among others:Instagram & Facebook Reddit YouTube QQ Data CollectionIf your query needs to be restricted to one location use the country operator within your Boolean instead of using the location filter. And make sure to include FB & IG with the site operator.(( “Taylor Swift” OR TaylorSwift OR @taylorswift OR @taylorswift13 )AND (country:”GBR” OR site:(facebook.com OR instagram.com))) Additionally, you can use context keywords to target a specific location.(( “Taylor Swift” OR TaylorSwift)NEAR/20 (“united kingdom” OR unitedkingdom OR UK OR british OR britain OR england OR scotlan

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About the jobAt Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.Empower your impact at Cision. Be seen, be understood, be you. As our Growth Marketing Campaign Manager, you will develop global marketing campaigns that are designed to generate qualified leads and move them through the funnel, working in a peer group of smart, ambitious marketing professionals.What You’ll Do Develop global marketing campaigns from scratch including c

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Ian FergusonCommunity Manager

Boolean Explained

Boolean Explained: Purchase Intent

Hello everyone. A much requested one this month -- a breakdown of Purchase Intent. What does that mean?Well, its all about breaking down the pre and post purchase intent, the difference between thinking of and wanting to purchase something, vs those who have already purchased and own the product or service.From this data, you can begin to understand and analyse consumer opinions in your dashboards, which brings me to…..Coupled with this article is an exclusive live training webinar with @Ed Chapman on Monday 28th or Thursday 31st July. If you have any questions after reading this (You probably will!) then the webinar is the perfect place to put them to @Ed Chapman, who will show you first hand how to set this up in your dashboard and bring consumer opinions to life.Register for free and log in to Brandwatch Academy. If you can’t make either time of the webinar, register anyway and you will get the link to watch it back. In this article we’ll focus largely on the Boolean aspect, which

Ian FergusonCommunity Manager

Boolean Explained

Boolean Explained: TikTok

Simply reply with your question(s) for Forrest and he’ll come back to you before April 17th Hi everyone,Updated: Friday 21st March 2025TikTok in Consumer Research Handling multiple TikTok accounts Setting up Alerts for viral TikTok posts Useful operators for segmentation Location data Links to TikTok Comprehensive TikTok Query How does TikTok content propagate on the wider web? Query level TikTok links Influencer tracking via links Cleverly utilise #*Tok to identify trends. Hashtags TikTok Trend Identification (Reddit) Dashboard level Topic Clouds Top Subreddits TikTok in Consumer ResearchFirstly, and perhaps most excitingly: TikTok date is available in Brandwatch Consumer Research, as of February 28th 2025.The API is constantly evolving - so expect more updates throughout this year.For now you can expect to receive:Top 1,000 brand mentions (based on number of likes received) from posts made within the past 90 days Top 1,000 comments mentioning the client’s brand, posted in

Emily SmithBrandwatcher

Behind the Bulletin

Behind the Bulletin #186: What’s With Gen Z’s Shoe Obsession?

Hey 👋 Emily here, the writer of this month's Brandwatch Bulletin!This Bulletin gives a sneak peak into our upcoming Generational Trends Report (coming next week)! We take a look at the biggest trend in Gen Z fashion: shoes. More specifically, we look into what’s driving this shoe obsession and what it means for brands aiming to build loyalty and deeper connections.If you'd like to give the Bulletin a read, you can do that here.For any Community members wanting to take a look deeper into the data themselves, we used a very simple query:shoe**Note: Due to sample sizes, timelines, and data source differences, the data you pull might appear different to the data in the Bulletin.Got any tips on how to build brand loyalty? I’d love to hear them below! 👇How you can get involvedFor this Bulletin, we used Brandwatch Social Panels to pin down Gen Z mentions specifically. Why not use our Ready-to-Use Social Panels to target your audience specifically? You can do this in the query builder under

Ian FergusonCommunity Manager

Boolean Explained

Boolean Explained: Identify Owned + Earned Conversation

Hello! A quickish one this month, and perhaps one you’ve not thought about. We’re going to look at how to leverage Consumer Research to identify Owned and Earned media and what this can tell us about your content strategy.Owned Media Earned Media Channels and platforms that a brand creates and controls, such as a website, blog, social media profiles, and email marketing lists. Publicity or exposure that a brand gains through organic sources, like reviews, mentions, shares, or news coverage. I’ve used Ryanair as the example here and broken down a basic query into Owned and Earned by using particular operators which lend themselves to each category. Owned Mediaauthor:ryanair OR ryanair_es OR ryanair_it OR ryanair__frOR title:ryanairOR site:ryanair.comOR (site:twitter.com AND (author:ryanair OR ryanair_es OR ryanair_it OR ryanair__fr))OR (site:instagram.com AND author:ryanair)OR (site:facebook.com AND author:ryanair)OR (site:youtube.com AND title:{ryanair} AND author:

Ian FergusonCommunity Manager

Boolean Explained

Boolean Explained: Basic Brand Query

Hi allJust wanted to share this little query string from @Alec Gillies in case you find it useful. Any suggested amendments are welcome to make it even more comprehensive. Please reply with them below and I can update this post. Anyone doing so will unlock the Query Builder badge! The RED TEXT is to be replaced with your Brand name, @handle, Channel ID etc. OR (“BRAND NAME” NEAR/5 RELEVANT BRAND TERM)OR @BRANDOR site:x.com/BRANDOR site:facebook.com/1234567891011 (CHANNEL ID)OR channelId:1234567891011(CHANNEL ID)OR (site:instagram.com AND author:BRAND)OR site:youtube.com/BRANDOR #BRANDHASHTAG OR site:BRAND.COMOR links:aBRANDOR url:BRANDOR title:(“BRAND” OR “ALTERNATE BRAND NAME”)

Ian FergusonCommunity Manager

Boolean Explained

Boolean Explained: Influencer ROI

This month I’m trying something a bit different with Boolean Explained. Getting great results still relies on a well-crafted query, of course, which is important here. But we’re going to look a bit more into the story telling, dashboards and widgets, to understand how a company might assess potential investment in influencers / brand ambassadors etc. through 2 use cases. Use Case 1: What contribution has X, Y, Z influencer had on our brand / brand campaign?Use Case 2: Using BW to conduct due diligence on influencers Academy Trainer @Ed Chapman will be hosting a one-off live training specifically on the topic of leveraging Consumer Research to demonstrate the ROI of influencers and how to execute due diligence as discussed below.Sign up here → Thursday May 29th, 3pm GMTUse Case 1:The first thing to do is introduce the context of my example. Presenting, Liam Gallagher “BIBLICAL/CELESTIAL/MAJESTICAL/APPROACHABLE/HUMBLE/SPIRITUAL” rock n’ roll star and frontman of Oasis. Back in Octob

Ian FergusonCommunity Manager

Boolean Explained

Boolean Explained: 10 Tips for a Comprehensive Query

An often overlooked step in creating a kick-ass query is arguably the most important one, and it’s about getting back to basics. When did you last Google search your own brand?If you are lucky enough to be searching for an unambiguous brand then you can often get away with quite a simple Query string that will not require too much syntax. IKEA is a favourite example of a unique brand term that captures 99% relevant mentions with just one term in the string (the other 1% is for the Scandinavian furniture enthusiasts that use IKEA in profile names, and a song about everyone’s favourite flat pack furniture company, by Jonathan Coulton on his Album Smoking Monkey).… Or maybe you have a more challenging brand name. SEAT, NEXT and MAC (cosmetics).Google the brand, note any similar names that aren't relevant for your exclusion list. Eg with Penfield (the outdoor clothing company) a Google search throws up: Wilder Penfield (a famous researcher), Penfield Marine (an oil tanker company), Penfiel

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