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Behind the Bulletin

Every month, we publish data on consumer trends, the events of the time, and everything in between - The Brandwatch Bulletin. In the Community, we bring you the queries Behind the Bulletin each month so you can unpack and leverage these for yourselves.

  • 12 Posts
  • 2 Replies
12 Posts
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Emily SmithBrandwatcher
posted in Behind the Bulletin
Behind the Bulletin #188: The Labubu Effect

Hi, I’m Emily, the writer of this month’s Brandwatch Bulletin 👋For this month’s edition, we’ve done a deep dive into the latest viral trend: Labubus. If you haven’t heard of them – you’re probably in the minority!These quirky vinyl toy figures have taken over the internet, racking up a mind-blowing 2.6 million online mentions over the last 3 months alone. But what made them go viral? You can find out here.If you’d like to look into the trend yourself, our query was super simple:labubu OR labubusI’d love to know what you think of the Labubu trend, and if you’re planning on implementing any mystery-based marketing tactics to mimic the Labubu effect. Let me know below!👇

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Emily SmithBrandwatcher
posted in Behind the Bulletin
Behind the Bulletin #186: What’s With Gen Z’s Shoe Obsession?

Hey 👋 Emily here, the writer of this month's Brandwatch Bulletin!This Bulletin gives a sneak peak into our upcoming Generational Trends Report (coming next week)! We take a look at the biggest trend in Gen Z fashion: shoes.More specifically, we look into what’s driving this shoe obsession and what it means for brands aiming to build loyalty and deeper connections.If you'd like to give the Bulletin a read, you can do that here.For any Community members wanting to take a look deeper into the data themselves, we used a very simple query:shoe**Note: Due to sample sizes, timelines, and data source differences, the data you pull might appear different to the data in the Bulletin.Got any tips on how to build brand loyalty? I’d love to hear them below! 👇How you can get involvedFor this Bulletin, we used Brandwatch Social Panels to pin down Gen Z mentions specifically. Why not use our Ready-to-Use Social Panels to target your audience specifically? You can do this in the query builder under “

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Emily SmithBrandwatcher
posted in Behind the Bulletin
Behind the Bulletin #183: Should You Clap When the Plane Lands?

Hi Bulletin fans 👋In this month’s edition of the Bulletin, we’re asking some of the internet’s most important questions: do you sleep with socks on? Does pineapple go on pizza? Should you clap when the plane lands?Diving into online social media conversations can be really fun for topics like this. And while the answers are not always black and white, understanding the sentiment, key topics, and demographics of those answering these questions can be really helpful.If you'd like to give the Bulletin a read, you can do that here!While these topics might not impact your brand directly, seeing how we've written our queries can help you to discover new ways to unlock conversations from your audience. So, for any Community members wanting a nosey into our queries, here's an example of some we used:pizza* NEAR/5 pineapple*("peanut butter" NEAR/5 (crunch* OR smooth*)) NOT smoothie*(clap* NEAR/5 ("plane land*")) NOT RT I’d love to know your take – do you clap when the plane lands?“How could my

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Emily SmithBrandwatcher
posted in Behind the Bulletin
Behind the Bulletin #182: How BookTok is Breaking Records

Hi Bulletin fans 👋This month we've done a deep dive into the biggest trend on BookTok right now: Onyx Storm. If you haven't heard of this best-selling novel, you're missing out – as it's taking the internet by, well, storm.We've taken a look at what brands can learn from the rise of Onyx Storm, which has quickly become the fastest selling novel for adults in the last 20 years (pretty impressive, right?).If you'd like to give the Bulletin a read, you can do that here.For any Community members wanting to take a look deeper into the data themselves, here's the main query* we used:"onyx storm" OR (onyx NEAR/3 storm)*Note: Due to sample sizes, timelines, and data source differences, the data you pull might appear different to the data in the Bulletin.Interested in identifying trends on Reddit? Check out our most recent Boolean Explained article.Have you read Onyx Storm? I’d love to hear your thoughts on this month’s Bulletin below 👇

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Emily SmithBrandwatcher
posted in Behind the Bulletin
Behind the Bulletin #181: The End of New Year’s Resolutions?

Hey 👋 I'm Emily, the writer of this month's Brandwatch Bulletin!This Bulletin dives into New Year's resolutions. In it, we aim to help brands discover why people aren't as interested in goal-setting this year, and why marketers should tailor their messaging to an audience which is less focused on hard-hitting goals, and more on slower, more sustainable resolutions.If you'd like to give the Bulletin a read, you can do that here.For any Community members wanting to take a look deeper into the data themselves, here's the main query* we used:"my resolution" OR ("new year" AND resolution) OR "new year's resolution*" OR "new year resolution*" OR "new years resolution*" OR resolution*Note: Due to sample sizes, timelines, and data source differences, the data you pull might appear different to the data in the Bulletin.Do you have any resolutions of your own or questions about the Bulletin? How to use this query as a brandWhy not add relevant words to this query string to see how your brand ca

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Ian Ferguson
Ian FergusonCommunity Manager
posted in Behind the Bulletin
Behind the Bulletin #154: These Are Streaming’s Finest

Every Friday we publish data on consumer trends, the events of the day, and everything in-between. That’s the Brandwatch Bulletin. You can find out more and sign up here.From today, I’ll do my best to bring you the actual queries behind the bulletin each week so the Community can workshop them and even leverage them for yourselves. It would be great to get some of our Community members’ take on trends they’re noticing within their respective markets and if they have any tips + tricks to share?  @Oliver Dobson @Malcolm-M @FranP @Samantha @Pete F @Lonje  This is the latest bulletin which discusses the 22 most watched streaming shows that got people talking in 2022, and here are the queries from it;  Query 1: Top 15 most watched original streaming TV shows of 2022 (based on Neilsen data). Note: All shows were on either Netflix or Prime Video, which is why those were included as caveats via the AND function).(“stranger things” OR “ozark” OR “wednesday” OR “cobra kai” OR “bridgerton” OR “vi

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Ian Ferguson
Ian Ferguson
Ian FergusonCommunity Manager
posted in Behind the Bulletin
Behind the Bulletin #162: The Lifespan of Internet Slang

Every Friday we publish data on consumer trends, the events of the day, and everything in-between. That’s the Brandwatch Bulletin. You can find out more and sign up here.This is the latest bulletin which explores opinions is of the slang champions themselves: Gen Z.Slang can serve many purposes, including bridging a gap between brands and audiences by expressing identity and solidarity. With good slang in your arsenal, you remain relevant. But misusing slang can do the opposite and actively put people off your brand. As always, here’s the query and a question or two for our community... era OR rizz OR "the ick" OR "nepo baby" OR iykyk OR slay OR "fell off" OR gatekeep OR situationship OR drip OR "it's giving" OR "vibe check" OR bussin OR sus  How might you put this query to use? Do you have an tips or changes to the query, when it comes to understanding Gen Z and query writing?  

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Ian Ferguson
Ian Ferguson
Ian FergusonCommunity Manager
posted in Behind the Bulletin
Behind the Bulletin #160: The Customer Experience Conversation

Every Friday we publish data on consumer trends, the events of the day, and everything in-between. That’s the Brandwatch Bulletin. You can find out more and sign up here.This is the latest bulletin which discusses the power of sharing customer experiences in the retail industry.We’ve long gotten used to seeing people use social media as a platform to discuss their experiences with brands with their network. So this week, we explore the question: How do we feel about our experiences with retail brands?Here’s the query...((""customer service"" OR ""customer care"" OR ""customer support"" OR ((""self-service"" OR ""self service"" OR checkout) NEAR/10 (""store"" OR ""instore"" OR ""in store"" OR shopping OR buying OR ""on the website"" OR retail OR ecomm OR ecommerce OR ""e-commerce"")) OR ((""live chat"" OR chatbot OR ""chat bot"" OR AI OR bot) NEAR/10 (""customer service"" OR ""customer care"" OR ""customer support"")) OR (""virtual try on"" OR ((""try on"" OR ""tried on"" OR ""trying on

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Ian Ferguson
Ian Ferguson
Ian FergusonCommunity Manager
posted in Behind the Bulletin
Brandwatch Bulletin #157: Does Ketchup Belong in the Fridge?

Every Friday we publish data on consumer trends, the events of the day, and everything in-between. That’s the Brandwatch Bulletin. You can find out more and sign up here.This is the latest bulletin which discusses the controversial topic of whether ketchup in the fridge, toilet paper and reheating pizza... It’s a simple query, sure."ketchup goes in the fridge" OR "ketchup doesn't go in the fridge" OR "ketchup goes in the refrigerator" OR "ketchup doesn't go in the refrigerator" But from a simple query, much can be learned about how a customer might be using your product or service. E.g. Toilet paper. And from that learning, content can be created, marketing can be adjusted and much more.  Now a question for our Community… Do you have an example of a particularly simple insight that has had business impact? What about you? @Adam Mills @Peter J @Sherine Mahmoud @Terra Emerson @Charelle Johnson  

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Ian Ferguson
Ian Ferguson
Ian FergusonCommunity Manager
posted in Behind the Bulletin
Behind the Bulletin #155: International Women’s Day 2023

Every Friday we publish data on consumer trends, the events of the day, and everything in-between. That’s the Brandwatch Bulletin. You can find out more and sign up here. What insights were our Community able to take from managing this conversation? This is the latest bulletin which discusses the top themes and stats from IWD 2023and here are the queries from it; #InternationalWomensDayOR #womensdayOR #BreakTheBiasOR #IWD2022OR #IWDOR IWD*OR "international Women's Day"OR "women's day"OR "international Womens Day"OR "womens day"OR "IWD 2022"

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Ian Ferguson
Ian Ferguson
Ian FergusonCommunity Manager
posted in Behind the Bulletin
Behind the Bulletin #149: Emotional Analysis for business decisions

In this week’s Brandwatch Bulletin, we discuss all things “WFH” and also… treadmills and it got me thinking.How have you leveraged emotion analysis to impact business decisions?  Here’s the extract which might inspire you…What makes people displeased with treadmill desks? First off, it’s the price. People expressing anger say they’re too expensive and won’t buy one because of the hefty price tag. Another negative point of discussion is the classic value-for-money debate. Some are convinced that this is just a passing fad and doubt very much that this is something they would actually use on a regular basis. Others wonder how they could possibly concentrate on work tasks while walking. Which begs the question: Would you be able to concentrate at the sight of your colleague’s head bobbing up and down on Zoom calls? Overall, people who have invested in a treadmill desk say they can walk on it while performing the usual duties of their jobs, including typing and attending Zoom meetings. One

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Ian Ferguson
Ian Ferguson
Ian FergusonCommunity Manager
posted in Behind the Bulletin
Behind the Bulletin #148: The Evolving Conversation Around ChatGPT

Our most recent Brandwatch Bullentin covers all things ChatGTP. But one specific part of it got me thinking about how these emojis really told a story of how people felt about ChatGTP.  You can read the extract below. Do YOU have any examples you can share of how you leverage emoji analysis in particular? Let everyone know by replying below.   The technology evokes strong emotions We used Brandwatch Consumer Research to look into the emojis used in public posts relating to ChatGPT on social media, forums, blogs, and review sites between November 1 2022 and January 18 2023. Exploding head, robot, crystal ball emoji? Our emoji cloud practically spells out the conversation around how this mind-blowing AI chatbot has got people discussing what the future holds. And notice the index finger pointing down and the spool of thread emoji (roughly translating to “read the full thread” in emoji language) suggesting long discussions about this topic. Of course, emojis only pa

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Ian Ferguson
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