Hi, I’m Emily, the writer of this month’s Brandwatch Bulletin 
For this month’s edition, we’ve done a deep dive into the latest viral trend: Labubus. If you haven’t heard of them – you’re probably in the minority!
These quirky vinyl toy figures have taken over the internet, racking up a mind-blowing 2.6 million online mentions over the last 3 months alone. But what made them go viral? You can find out here.
If you’d like to look into the trend yourself, our query was super simple:
labubu OR labubusI’d love to know what you think of the Labubu trend, and if you’re planning on implementing any mystery-based marketing tactics to mimic the Labubu effect. Let me know below!