Skip to main content

Academy
Help Center
Events

EN

Boolean Explained: AI Entity Search

17 days ago

You’re not logged in!

Our Brandwatch Community is your hub, to get support, inspiration and knowledge amongst consumer intelligence and social media professionals. Logging in unlocks Community experts, support, exclusive content, events, product updates, hidden discussions and more...

Log in with your Brandwatch Account

Log In to unlock the full community

How can our Community help?

Connect 👋🏼

Answer customer questions, say 'Hello' to the Community, join a Group or post a job at your organisation.

Introduce Yourself
Answer Customer Questions
Groups
Jobs Board

Product Lab 🧪

Shape our Brandwatch Products by submitting your own ideas to our Roadmap, read our Product Updates and join our Research Database

Product Updates
Product Roadmap + Submit Ideas
Shape Our Products

Events 📆

All Events at Brandwatch, in person and online: Community, Live Training with Academy as well as Masterclasses and much more.

Discussions 💬

Explore product areas for specific discussion around the products that matter most to you.

Consumer Research
Social Media Management
Vizia
Influence

Popular Content 📈

Some of our most popular content, by you and by Brandwatch.

Set up alerts in Slack
Scaling Social Listening in your organisation
Boolean Explained
Behind the Bulletin

Most recent posts ⬇️

Recently active

FlorenciaLiondiCommunity Team

Social Media Management

Social Media Updates: October 13-17

The latest social media updates are in for the week of Oct 13th ☕ Here’s everything marketers need to know.Which update do you think will have the biggest impact? 🤔

KslayfordBrandwatcher

Social Media Management

🚨 Calling all experts 🚨

Get started here 👉 https://brnw.ch/21wWuBxTake our quick 5-minute survey, and your insights could be featured in our next big report. Plus, you’ll make our marketing team very happy. (They'll be really sad otherwise.)

Ian FergusonCommunity Manager

Boolean Explained

Boolean Explained: engagingWith:

Let’s take a dive into the engagingWith: operator… Firstly, let’s get some context: author: captures posts by a person engagingWith: captures replies and shares of posts by a personYou can use engagingWith:rihanna to measure engagement as people respond to (or retweet) a post from the account, even if they don’t mention the word rihanna in the post. Mentions will be indexed when people have replied or Retweeted a post from the specified account. For Twitter, engagingWith: only looks at the immediate parent, so it will not pull all replies where there is a large tree of replies and sub-replies. For Reddit we have engagingWithUrl: which is always the root post of the comment chain, e.g. all comments and nested comments within comments will be found with the engagingWithUrl: operator querying the url of the original post.engagementType: is a refinement which you can add on, for example if you only wanted comments and quotes, not retweets, you could do engagingWith:rihanna NOT engagementTy

FlorenciaLiondiCommunity Team

Social Media Management

Social Media Updates: Oct 6-10

It’s time for your weekly dose of social media tea! What’s your take on this week’s updates? 👀 ☕

KslayfordBrandwatcher

Social Media Management

Are you utilizing employee-generated content yet?

Hey all, we’ve been speaking with peers and clients about EGC a lot recently, so we thought we would put out an article on it in case you were too. You can read it below. We’d love to hear any questions you might have on the topic too! Employee-Generated Content: The Marketing Channel You’re Probably Undervaluing. What is EGC?Employee-Generated Content (EGC) is exactly what it sounds like: content created and shared by your employees.Employees can share things that your brand’s own socials might not be able to. Think behind-the-scenes photos, real brand culture, and company wins (no matter how small). And most importantly, when shared by them, it’s more authentic and personal, and connects in ways brand channels simply can’t. Human to human. Why EGC?Employee content outperforms brand content (by a lot). Posts shared by employees get 561% more reach than brand channels alone. 76% of people trust it more than official corporate posts.Your employees aren’t just team members; they’re tru

FlorenciaLiondiCommunity Team

Social Media Management

Social Media Updates: Sept 29 - Oct 3

Social media tea is here (ft. a special furry guest 🐶)! Don’t miss out on the latest updates 👇 Which of these updates excites you the most?

Visit_RedNewcomer

TikTok Campaigns

I want to retrospectively have an influencer add their content to our campaign. Does anyone know how to just get the campaign code?I can get the invite link, but I can’t see what in the link!In my experience, the easier you make it for an influencer then the more likely you’ll get the outcome you want! I’d love to just send a code and a video showing them how to do this!

sandrabuschBrandwatcher

Social Media Management

Any predictions for marketing in 2026? 🔮

Hi all, We’re putting together our annual trend reports about where marketing is headed in 2026, and I’d love to hear from people in this group. Some of the answers coming in so far have real range. A few that stood out: AI will polish content to the point where audiences can sniff it out Gaming platforms could end up being where brands actually talk to people Next year might feel a bit like the marketing wild west Curious where you land. If you're nodding along or rolling your eyes. The survey’s short (just 5 minutes), and your take genuinely adds something to it. 👉 Share your view hereLook forward to seeing what this community says :)

Emily SmithBrandwatcher

Behind the Bulletin

How can you avoid the deinfluencing trap?

Hey team! Emily here, author of the Brandwatch Bulletin 👋 This month I’ve done a deep dive into the world of deinfluencing. Did you know that online conversations about deinfluencing are up 79% this year, as more and more consumers dissuade others from buying poor products or services?We dove into how brands can avoid the deinfluencing trap, and how to make the most of these conversations in our latest Bulletin, which you can find here.I’d love to know if you have any tactics for tapping into deinfluencing conversations? Let me know below! 👇

Ian FergusonCommunity Manager

Boolean Explained

Boolean Explained: AI Entity Search

Hi Everyone… I’ve written a quick and short article on AI Entity Searches following a couple of recent discussions with the aim of helping you understand how it works and ultimately appreciate the incredible amounts of time it can save and value it can deliver because it goes further than we can ourselves. What is Entity Search? AI entity search takes into consideration the definition of the terms that you are searching for.Say for example that you wanted to search for the brand Apple. A manual keyword search only containing the word "apple" would also return mentions of fruits and any other apple based product names or brand names, so you would need to add additional context to your search in order to get to the relevant content (e.g. Apple AND (iphone OR ipad… etc)). However, using AI-powered entity search, you pick the concept that you are searching for — in this case the brand Apple, not the fruit — and the system will return mentions of the entity that you have selected.Noun extra

Awarded Badges

Feyhas earned the badge Icebreaker
OmkarBansodehas earned the badge Icebreaker
Shaunhas earned the badge Icebreaker
Siyazi Sifundahas earned the badge Icebreaker
Pieter Bernerhas earned the badge Icebreaker

Show all badges

Most active community members 🎖️

Help other community members ⬇️

It's nice to be nice. Are you able to help others in the Community with their questions?

Answer questions

Powered by Gainsight

Community Guidelines Cookie settings Accessibility statement

Sign up

Already have an account? Login

Logging in unlocks Community experts, support, exclusive content, events, product updates, hidden discussions and more...

Login with OpenIdConnect

🔓

Logging in unlocks Community experts, support, exclusive content, events, product updates, hidden discussions and more...

Login with OpenIdConnect

Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.

Enter your e-mail address

Back to overview

Scanning file for viruses.

Sorry, we're still checking this file's contents to make sure it's safe to download. Please try again in a few minutes.

OK

This file cannot be downloaded

Sorry, our virus scanner detected that this file isn't safe to download.

OK