Is your brand on Snapchat this holiday season? Snapchat just released “Wrapped in the Chat,” a holiday marketing guide built on one idea: gift buying is now a group decision.
Does your audience ask the group chat before they buy? 👀
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Shopping is social: People find a gift, share it with close friends, and buy once they get the green light. Brands that show up in those conversations have a better shot at the final pick.
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Timing matters: The guide breaks down when people start looking for gift ideas, so your brand can plan campaigns around it.
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Ad formats to try: It also covers how to use Snapchat’s ad formats to reach shoppers during the holiday rush.
We have other platform updates you should know, though. Catch up on the rest of the news.
Want creators to help get your products into the group chat? Influence supports Snapchat in Discover, so you can find creators by location, category, Snap Star status, and audience demographics, then review metrics like Story Reach, Spotlight Reach, Shares, and Screenshots. See what’s new in Influence.
