This week in social & marketing! Here's what changed:
- Instagram: Per-slide captions are finally here for carousels. Every frame can now tell its own story — huge for product showcases and storytelling content.
- Snapchat: Snap's ad platform just got an AI co-pilot. The new Smart Assistant recommends objectives, audiences, optimization settings, and next steps — less guesswork, faster campaigns.
- Google: WhatsApp backup controls now live inside native Android device settings — a small but welcome UX improvement for users managing storage.
- Adobe: AI is coming to Premiere, Illustrator & InDesign. Plus a redesigned AI Studio with persistent context, reusable assets, and organized workflows across Firefly.
- LinkedIn: GIF reactions in comments are live. Reply boxes now support GIFs directly — small feature, but it adds personality to B2B conversations.
- Meta: Teen safety controls are expanding across Instagram, Facebook, and Messenger — more parental oversight tools rolling out platform-wide.
[source: Matt Navarra]
Which update has the biggest impact on your strategy?
