How Nilfisk unified social across 26 markets and increased impressions by 200%

Hi all

An impressive and recent customer story to bring you this month. Introducing Nilfisk, the leading global provider of premium cleaning machinery. We’re fortunate to have Nilfisk’s Global Marketing Specialist, ​@Karen Guambo in the Community who may kindly answer a question or two if you have any.

I found this particularly interesting. Running social across different markets can often lead to rogue Photoshoppers (or Canva edits) and variations in branding. Being able to address this issue is a real bonus!

The rollout not only empowered local markets to create better, on-brand content but also encouraged them to become more active on social media. “With Brandwatch, we can now help them help themselves and plan ahead,”