Does your brand collaborate with creators on YouTube? The platform is testing a new shopping feature and changing how sponsored content is disclosed. This could work out for brands, creators, and viewers alike. Here's what to know:
Do you think local shopping will stick on YouTube? 👀
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Local shopping test: YouTube is swapping some affiliate-tagged products for a local retailer's version to see whether faster delivery drives more sales. Videos with Paid Product Placement aren't affected.
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Clearer sponsorship labels: Branded content is getting clearer disclosures, so viewers will know when content is sponsored.
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Age and location controls: Creators can now follow local sponsorship laws without turning down deals, which could open up partnerships in regions with stricter rules.
We have other platform updates you should know this month, though. Catch up on the rest of the news.
To see how your brand shows up in creator videos, Boolean Explained: YouTube explains how to track specific channels, videos, and comments.
