This week in social media updates 🔥
Platforms are all leaning into the same two things: AI-assisted control and creator tools. Here's what dropped:
- Instagram: Giving users a more visible, hands-on way to shape their algorithm/feed control.
- Snapchat: New AI Assistant for ads: guides campaign setup, catches errors, and suggests performance fixes in real time.
- Reddit: Split testing is now open to every advertiser. Test two ad versions changing one variable, with audiences split at the user level (no overlap, no contaminated data).
- YouTube: Insights Finder leveled up - track trends by topic, location, demographic, and audience segment.
- LinkedIn: New Brand Kit lets you lock in your official colors, fonts, and brand voice.
- Instagram Edits: Bilingual captions, smarter templates, and (of course) summer sounds just landed.
- X: Live Studio is here: a full command center for livestream creators.
Platforms are racing to make advertising smarter while giving creators/brands tighter control over consistency and production.
What are you most excited to try first?
