Hey 
I'm Emily, the writer of this month's Brandwatch Bulletin!
This Bulletin dives into New Year's resolutions. In it, we aim to help brands discover why people aren't as interested in goal-setting this year, and why marketers should tailor their messaging to an audience which is less focused on hard-hitting goals, and more on slower, more sustainable resolutions.
If you'd like to give the Bulletin a read, you can do that here.
For any Community members wanting to take a look deeper into the data themselves, here's the main query* we used:
"my resolution" OR ("new year" AND resolution) OR "new year's resolution*" OR "new year resolution*" OR "new years resolution*" OR resolution
*Note: Due to sample sizes, timelines, and data source differences, the data you pull might appear different to the data in the Bulletin.
Do you have any resolutions of your own or questions about the Bulletin?
How to use this query as a brand
Why not add relevant words to this query string to see how your brand can get involved? For example, Nike might add "trainer* OR run* OR shoe* OR exercise" to see how their audience are chatting about their resolutions online and even interact and support them in the process.