Hi Bulletin fans 
In this month’s edition of the Bulletin, we’re asking some of the internet’s most important questions: do you sleep with socks on? Does pineapple go on pizza? Should you clap when the plane lands?
Diving into online social media conversations can be really fun for topics like this. And while the answers are not always black and white, understanding the sentiment, key topics, and demographics of those answering these questions can be really helpful.
If you'd like to give the Bulletin a read, you can do that here!
While these topics might not impact your brand directly, seeing how we've written our queries can help you to discover new ways to unlock conversations from your audience. So, for any Community members wanting a nosey into our queries, here's an example of some we used:
pizza* NEAR/5 pineapple*("peanut butter" NEAR/5 (crunch* OR smooth*)) NOT smoothie*(clap* NEAR/5 ("plane land*")) NOT RT
I’d love to know your take – do you clap when the plane lands?
“How could my organisation use this data?” I hear you ask. Easy!
If aligned with your social media strategy, apply this tag as a query and involve yourselves in these polarising conversations.
e.g. If you’re the brand Marmite, or perhaps a Food Retailer or Restaurant Chain… you get the idea!