Hey 
Emily here, the writer of this month's Brandwatch Bulletin!
This Bulletin gives a sneak peak into our upcoming Generational Trends Report (coming next week)! We take a look at the biggest trend in Gen Z fashion: shoes.
More specifically, we look into what’s driving this shoe obsession and what it means for brands aiming to build loyalty and deeper connections.
If you'd like to give the Bulletin a read, you can do that here.
For any Community members wanting to take a look deeper into the data themselves, we used a very simple query:
shoe*
*Note: Due to sample sizes, timelines, and data source differences, the data you pull might appear different to the data in the Bulletin.
Got any tips on how to build brand loyalty? I’d love to hear them below! 
How you can get involved
For this Bulletin, we used Brandwatch Social Panels to pin down Gen Z mentions specifically. Why not use our Ready-to-Use Social Panels to target your audience specifically? You can do this in the query builder under “Social panel search.”