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How to spot a dying trend (using 6-7 as an example) 💡

  • January 15, 2026
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Hey team! I’m Emily, author of the Brandwatch Bulletin 👋 

Popping in to share a recent Bulletin (and one of my personal favorites), where we did a deep dive into the latest 6-7 trend to see EXACTLY what causes a trend like this to die. 

We also offer a framework for how brands can spot a dying trend, and avoid joining trends that have already moved on past their sell-by date.

I’d recommend giving it a read if you haven’t already! I’d also love to know if you have any tips for knowing when a trend has moved on? Let me know below! 👇