Hey team! Emily here, author of the Brandwatch Bulletin  

I’ve looked into all things nostalgia marketing for this month’s newsletter. With My Chemical Romance on tour again and Twilight back in cinemas, it’s clear that consumers are craving all-things-retro.

Tapping into nostalgia is clearly a HUGE deal for brands wanting to connect better with their customers. Have you seen any old-school marketing resurgences lately? I’d love to hear them!

Oh, and if you have any Qs about the queries we’ve used feel free to reach out or let me know in the comments!