Every Friday we publish data on consumer trends, the events of the day, and everything in-between. That’s the Brandwatch Bulletin. You can find out more and sign up here.
This is the latest bulletin which discusses the controversial topic of whether ketchup in the fridge, toilet paper and reheating pizza...
It’s a simple query, sure.
"ketchup goes in the fridge" OR "ketchup doesn't go in the fridge" OR "ketchup goes in the refrigerator" OR "ketchup doesn't go in the refrigerator"
But from a simple query, much can be learned about how a customer might be using your product or service. E.g. Toilet paper. And from that learning, content can be created, marketing can be adjusted and much more.
Now a question for our Community… Do you have an example of a particularly simple insight that has had business impact?
What about you?