In this week’s Brandwatch Bulletin, we discuss all things “WFH” and also… treadmills and it got me thinking.

How have you leveraged emotion analysis to impact business decisions? 

Here’s the extract which might inspire you…

What makes people displeased with treadmill desks? First off, it’s the price. People expressing anger say they’re too expensive and won’t buy one because of the hefty price tag. 

Another negative point of discussion is the classic value-for-money debate. Some are convinced that this is just a passing fad and doubt very much that this is something they would actually use on a regular basis. 

Others wonder how they could possibly concentrate on work tasks while walking. Which begs the question: Would you be able to concentrate at the sight of your colleague’s head bobbing up and down on Zoom calls? 

Overall, people who have invested in a treadmill desk say they can walk on it while performing the usual duties of their jobs, including typing and attending Zoom meetings. One TikTok user went viral last year when she walked a marathon during her workday and finished with over 47.8k steps – that’s quite a walk!