Product Discussion

Hello, hello! Your weekly dose of social media updates is here! ☕️ (Feb 2–6) 

Social Media Professionals, it’s time for this week’s social media updates! We’re highlighting the latest trends, updates, and insights to help you stay informed and ahead in the industry.What developments have stood out to you this week? 👀💬  

Happy Friday, everyone! You know what time it is — social media updates are here! 👀Which update caught your attention this week? 

Hey team! I’m Emily, author of the Brandwatch Bulletin 👋 Popping in to share a recent Bulletin (and one of my personal favorites), where we did a deep dive into the latest 6-7 trend to see EXACTLY what causes a trend like this to die. We also offer a framework for how brands can spot a dying trend, and avoid joining trends that have already moved on past their sell-by date.I’d recommend giving it a read if you haven’t already! I’d also love to know if you have any tips for knowing when a trend has moved on? Let me know below! 👇

Happy New Year, everyone! 🎉 Our first social media update of the year is here. Which update has you most excited for 2026?  

The last social media updates of 2025 are here! Enjoy them and savor them, because 2026 is going to be even better. 🤗 What do you think 2026 has in store?  

This week’s Social Media Tea is brewing ☕📱I broke down the latest platform updates, trends, and shifts shaping how brands are showing up online. What update are you keeping a close eye on this week? 👀  

  How did your social media wrapped compare to ours?  

I have found recently in conversations with customers and colleagues that user-generated content (UGC) is still confusing to some people. So I made this asset to make it easy to understand. Because UGC is a key part of modern marketing, and from the stats we’re seeing, it’s not going anywhere. Does your team use UGC in your strategy? Or are you planning to? I’d love to know.   

Your weekly dose of social media updates is here! Which one grabbed your attention? 👀 

This week’s Social Media Tea is officially served! What’s the most interesting platform change you’ve noticed this week? Let’s talk about it 👇  

With so many conversations happening online that brands are missing, I wrote a piece breaking down how you can get started with social listening. Check it out below!  Why you can’t do social media in 2026 without a social listening tool. The current social media landscape:People spend over two hours a day on social media, and they’re not just scrolling or posting. Platforms like Facebook, LinkedIn, TikTok, and Reddit have become digital communities where users share real-time opinions, preferences, and experiences.Social media is built for conversation, but the real power comes from listening as closely as you engage. That’s where social listening comes in. What social listening actually does:Social listening tools are your eyes and ears on the ground. They go beyond simple mentions and hashtags to provide:Context & sentiment anal

Your weekly dose of Social Media Tea is here! ☕What’s the biggest social trend you’ve noticed lately? 👀 Let’s chat in the comments 👇 

Hey team! Emily here, author of the Brandwatch Bulletin 👋 In this month’s Bulletin, we’ve looked into the rise in AI slop on social media – a term which has boomed by 40% in October alone. And while it began describing AI-generated content, it’s meaning has evolved to refer to anything low-effort.I’d recommend giving it a read if your brand is worried about getting caught in the slop trap!I’d love to know if you’ve seen a rise in sloppy content on social media recently, and if you have any tactics for making sure you’re being authentic online? Let me know below! 👇

​​​​​​Hi everyoneI wanted to share with you a short list of accounts to follow for those who work in the social media and marketing space… Social Media Today, LLC - Daily newsletter with all the latest news, trends, and tips in social media, influencer marketing, content marketing, and digital marketing. Later - All the latest social media news and growth strategies. Consider bookmarking their blog page on your browser and checking their weekly digest with the latest TikTok and Reel trends. Pretty Little Marketer - The Weekly Round Up by PLM is sent every Friday and summarizes all the latest trends, news, and updates.

Your social media updates are here! Hit play (or you’ll miss a cute puppy). 🐶 Which update surprised you the most?  

Happy Friday! 🎉 Your social media updates are here — which one caught your eye this week? 👀  

The latest social media updates are in for the week of Oct 13th ☕ Here’s everything marketers need to know.Which update do you think will have the biggest impact? 🤔 

Hello Everyone  This article identifies and explains the most common reasons why certain metrics in Brandwatch might be different to those seen natively in platforms.  Social Media Management (or ‘Falcon’ as some refer to it) = SMM  Internal Issues   Channel has been disconnected from SMM and we cannot gather data anymore for this page or posts published on this page.   Measure has a live issue (see pop up on this page in bottom left corner if there is an issue)   Metrics  Fans => we call it fans because it includes Page likes from Facebook. From 1st of October 2025, Fans will become “Followers” with the addition of Facebook Followers and the

Get started here 👉 https://www.surveymonkey.com/r/M7BQMNBTake our quick 5-minute survey, and your insights could be featured in our next big report. Plus, you’ll make our marketing team very happy. (They'll be really sad otherwise.) 

It’s time for your weekly dose of social media tea! What’s your take on this week’s updates? 👀 ☕  

Hey all, we’ve been speaking with peers and clients about EGC a lot recently, so we thought we would put out an article on it in case you were too. You can read it below. We’d love to hear any questions you might have on the topic too!  Employee-Generated Content: The Marketing Channel You’re Probably Undervaluing. What is EGC?Employee-Generated Content (EGC) is exactly what it sounds like: content created and shared by your employees.Employees can share things that your brand’s own socials might not be able to. Think behind-the-scenes photos, real brand culture, and company wins (no matter how small). And most importantly, when shared by them, it’s more authentic and personal, and connects in ways brand channels simply can’t. Human to human.  Why EGC?Employee content outperforms brand content (by a lot). Posts shared by employees

Social media tea is here (ft. a special furry guest 🐶)! Don’t miss out on the latest updates 👇 Which of these updates excites you the most?  

I want to retrospectively have an influencer add their content to our campaign. Does anyone know how to just get the campaign code?I can get the invite link, but I can’t see what in the link!In my experience, the easier you make it for an influencer then the more likely you’ll get the outcome you want! I’d love to just send a code and a video showing them how to do this!