Product Discussion

Hey all, we’ve been speaking with peers and clients about EGC a lot recently, so we thought we would put out an article on it in case you were too. You can read it below. We’d love to hear any questions you might have on the topic too!  Employee-Generated Content: The Marketing Channel You’re Probably Undervaluing. What is EGC?Employee-Generated Content (EGC) is exactly what it sounds like: content created and shared by your employees.Employees can share things that your brand’s own socials might not be able to. Think behind-the-scenes photos, real brand culture, and company wins (no matter how small). And most importantly, when shared by them, it’s more authentic and personal, and connects in ways brand channels simply can’t. Human to human.  Why EGC?Employee content outperforms brand content (by a lot). Posts shared by employees get 561% more reach than brand channels alone. 76% of people trust it more than official corporate posts.Your employees aren’t just team members; they’re tru

Social media tea is here (ft. a special furry guest 🐶)! Don’t miss out on the latest updates 👇 Which of these updates excites you the most?  

I want to retrospectively have an influencer add their content to our campaign. Does anyone know how to just get the campaign code?I can get the invite link, but I can’t see what in the link!In my experience, the easier you make it for an influencer then the more likely you’ll get the outcome you want! I’d love to just send a code and a video showing them how to do this!

Hi all, We’re putting together our annual trend reports about where marketing is headed in 2026, and I’d love to hear from people in this group. Some of the answers coming in so far have real range. A few that stood out: AI will polish content to the point where audiences can sniff it out Gaming platforms could end up being where brands actually talk to people Next year might feel a bit like the marketing wild west Curious where you land. If you're nodding along or rolling your eyes. The survey’s short (just 5 minutes), and your take genuinely adds something to it. 👉 Share your view hereLook forward to seeing what this community says :)

Hey team! Emily here, author of the Brandwatch Bulletin 👋 This month I’ve done a deep dive into the world of deinfluencing. Did you know that online conversations about deinfluencing are up 79% this year, as more and more consumers dissuade others from buying poor products or services?We dove into how brands can avoid the deinfluencing trap, and how to make the most of these conversations in our latest Bulletin, which you can find here.I’d love to know if you have any tactics for tapping into deinfluencing conversations? Let me know below! 👇

Has anyone else read about this update today?  “OpenAI has launched a new feature that allows U.S. users to make online purchases directly through ChatGPT. "Instant Checkout" is available for items from Etsy sellers and soon will expand to Shopify merchants including SKIMS and Glossier.”  With brands already trying to get ahead by showing up in LLM searches, this update will mean how you do SEO is even more important now. How are you making changes to adjust to this new way of searching? I’d love to know! 

Happy Friday! This week’s social updates are here (Sept 22-26). What are your thoughts on the ultra-wide video trend on Instagram? 👀 

Our social team has seen great engagement growth from posting LinkedIn carousels. But we know video is the shining star asset type for 2025, so we are working on a strategy for this. If anyone else has been working on this, would love to hear from you! But back to what we already know works! Carousels! If you aren’t sure where to start with them or just need some tips to freshen up your feed, we put this guide together for you! 👇  

It’s Friday, and you know what that means: social media tea! 🔥 Here’s everything that happened this week (Sept 15-19); don’t miss out. 👇  Which update do you think will make the biggest impact?  

We want to hear from you! What is the biggest pain point you face as a marketer? Drop your answers in the comments, and let's have a chat!I’ll kick thing off with my current biggest pain point. Keeping my content creation fresh and exciting. I’m finding, maybe as we enter the last stretch of the year, that I’m struggling to come up with content ideas! Here’s what other marketers have already told us: 

We've gathered all the sizes and dimensions you need to know if you are posting to social media in 2025. Sizes are accurate at the time of posting. We cannot control what Adam Mosseri might decide to do next week.    

📲 Social pros, catch up fast: the top platform updates from Sep 8–12 in under a minute.   

Hey everyone, Katie, Brandwatch’s Senior Social Media here with a big update from the world of social! Google can now index public Instagram posts and profiles.   That means if your profile is public, your posts, reels, and feed content can show up in Google search results. In other words, your Instagram content is no longer limited to the platform; it can reach people who aren’t even on Instagram. This shift changes how brands and creators should think about their Instagram strategy.  Why this matters  Boost discoverability: New audiences can now find you organically through search.  Extend content lifespan: Posts remain searchable long after the initial publish date. That reel you thought died in 48 hours? It might live on in search for months.  Compete in a bigger pool: Instagram content is now side by side with blogs, e-commerce sites, and news outlets.  SEO meets social: Keywords in captions, bios, and alt text have new weight.  This update blurs the line between social strateg

Hello everyone! Staying up to date with the social media world can be overwhelming since it’s always changing. In case you missed it, here are last week’s updates!👇💡Which update stood out to you the most? 👀 

Video isn’t just having a moment; it’s driving real results on LinkedIn!1️⃣ People remember 95% of a message in video, vs. just 10% with text.2️⃣ LinkedIn says video sees 1.4x more engagement than other formats. Source: LinkedIn

Hey team! Emily here, author of the Brandwatch Bulletin 👋 I’ve looked into all things nostalgia marketing for this month’s newsletter. With My Chemical Romance on tour again and Twilight back in cinemas, it’s clear that consumers are craving all-things-retro.Tapping into nostalgia is clearly a HUGE deal for brands wanting to connect better with their customers. Have you seen any old-school marketing resurgences lately? I’d love to hear them!Oh, and if you have any Qs about the queries we’ve used feel free to reach out or let me know in the comments!

Hi, I’m Emily, the writer of this month’s Brandwatch Bulletin 👋For this month’s edition, we’ve done a deep dive into the latest viral trend: Labubus. If you haven’t heard of them – you’re probably in the minority!These quirky vinyl toy figures have taken over the internet, racking up a mind-blowing 2.6 million online mentions over the last 3 months alone. But what made them go viral? You can find out here.If you’d like to look into the trend yourself, our query was super simple:labubu OR labubusI’d love to know what you think of the Labubu trend, and if you’re planning on implementing any mystery-based marketing tactics to mimic the Labubu effect. Let me know below!👇

Hey 👋 Emily here, the writer of this month's Brandwatch Bulletin!This Bulletin gives a sneak peak into our upcoming Generational Trends Report (coming next week)! We take a look at the biggest trend in Gen Z fashion: shoes.More specifically, we look into what’s driving this shoe obsession and what it means for brands aiming to build loyalty and deeper connections.If you'd like to give the Bulletin a read, you can do that here.For any Community members wanting to take a look deeper into the data themselves, we used a very simple query:shoe**Note: Due to sample sizes, timelines, and data source differences, the data you pull might appear different to the data in the Bulletin.Got any tips on how to build brand loyalty? I’d love to hear them below! 👇How you can get involvedFor this Bulletin, we used Brandwatch Social Panels to pin down Gen Z mentions specifically. Why not use our Ready-to-Use Social Panels to target your audience specifically? You can do this in the query builder under “

Hi Bulletin fans 👋In this month’s edition of the Bulletin, we’re asking some of the internet’s most important questions: do you sleep with socks on? Does pineapple go on pizza? Should you clap when the plane lands?Diving into online social media conversations can be really fun for topics like this. And while the answers are not always black and white, understanding the sentiment, key topics, and demographics of those answering these questions can be really helpful.If you'd like to give the Bulletin a read, you can do that here!While these topics might not impact your brand directly, seeing how we've written our queries can help you to discover new ways to unlock conversations from your audience. So, for any Community members wanting a nosey into our queries, here's an example of some we used:pizza* NEAR/5 pineapple*("peanut butter" NEAR/5 (crunch* OR smooth*)) NOT smoothie*(clap* NEAR/5 ("plane land*")) NOT RT I’d love to know your take – do you clap when the plane lands?“How could my

Hi Bulletin fans 👋This month we've done a deep dive into the biggest trend on BookTok right now: Onyx Storm. If you haven't heard of this best-selling novel, you're missing out – as it's taking the internet by, well, storm.We've taken a look at what brands can learn from the rise of Onyx Storm, which has quickly become the fastest selling novel for adults in the last 20 years (pretty impressive, right?).If you'd like to give the Bulletin a read, you can do that here.For any Community members wanting to take a look deeper into the data themselves, here's the main query* we used:"onyx storm" OR (onyx NEAR/3 storm)*Note: Due to sample sizes, timelines, and data source differences, the data you pull might appear different to the data in the Bulletin.Interested in identifying trends on Reddit? Check out our most recent Boolean Explained article.Have you read Onyx Storm? I’d love to hear your thoughts on this month’s Bulletin below 👇

Hey 👋 I'm Emily, the writer of this month's Brandwatch Bulletin!This Bulletin dives into New Year's resolutions. In it, we aim to help brands discover why people aren't as interested in goal-setting this year, and why marketers should tailor their messaging to an audience which is less focused on hard-hitting goals, and more on slower, more sustainable resolutions.If you'd like to give the Bulletin a read, you can do that here.For any Community members wanting to take a look deeper into the data themselves, here's the main query* we used:"my resolution" OR ("new year" AND resolution) OR "new year's resolution*" OR "new year resolution*" OR "new years resolution*" OR resolution*Note: Due to sample sizes, timelines, and data source differences, the data you pull might appear different to the data in the Bulletin.Do you have any resolutions of your own or questions about the Bulletin? How to use this query as a brandWhy not add relevant words to this query string to see how your brand ca

Every Friday we publish data on consumer trends, the events of the day, and everything in-between. That’s the Brandwatch Bulletin. You can find out more and sign up here.From today, I’ll do my best to bring you the actual queries behind the bulletin each week so the Community can workshop them and even leverage them for yourselves. It would be great to get some of our Community members’ take on trends they’re noticing within their respective markets and if they have any tips + tricks to share?  @Oliver Dobson @Malcolm-M @FranP @Samantha @Pete F @Lonje  This is the latest bulletin which discusses the 22 most watched streaming shows that got people talking in 2022, and here are the queries from it;  Query 1: Top 15 most watched original streaming TV shows of 2022 (based on Neilsen data). Note: All shows were on either Netflix or Prime Video, which is why those were included as caveats via the AND function).(“stranger things” OR “ozark” OR “wednesday” OR “cobra kai” OR “bridgerton” OR “vi

Every Friday we publish data on consumer trends, the events of the day, and everything in-between. That’s the Brandwatch Bulletin. You can find out more and sign up here.This is the latest bulletin which explores opinions is of the slang champions themselves: Gen Z.Slang can serve many purposes, including bridging a gap between brands and audiences by expressing identity and solidarity. With good slang in your arsenal, you remain relevant. But misusing slang can do the opposite and actively put people off your brand. As always, here’s the query and a question or two for our community... era OR rizz OR "the ick" OR "nepo baby" OR iykyk OR slay OR "fell off" OR gatekeep OR situationship OR drip OR "it's giving" OR "vibe check" OR bussin OR sus  How might you put this query to use? Do you have an tips or changes to the query, when it comes to understanding Gen Z and query writing?  

Hello, a client, whith  realy great concerns about informatics security, ask us if is posible to have, en SMM, two different roles of administrator: one for assign users and roles, and the other for all the rest of functions. I don't say is rational...but is a client. Regards

Hello, anybody knows when Twitter and the others channels will be included in the new Benchmark functionality in Social Media Managment?.  Now are only Facebook & Instagram. And the others features of Unmetrics?. Clients are asking me. Tanks you!