Has anyone else read about this update today? 

“OpenAI has launched a new feature that allows U.S. users to make online purchases directly through ChatGPT. "Instant Checkout" is available for items from Etsy sellers and soon will expand to Shopify merchants including SKIMS and Glossier.” 
 

With brands already trying to get ahead by showing up in LLM searches, this update will mean how you do SEO is even more important now. 

How are you making changes to adjust to this new way of searching? I’d love to know!