Hey team! Emily here, author of the Brandwatch Bulletin 👋
In this month’s Bulletin, we’ve looked into the rise in AI slop on social media – a term which has boomed by 40% in October alone. And while it began describing AI-generated content, it’s meaning has evolved to refer to anything low-effort.
I’d recommend giving it a read if your brand is worried about getting caught in the slop trap!
I’d love to know if you’ve seen a rise in sloppy content on social media recently, and if you have any tactics for making sure you’re being authentic online? Let me know below! 👇
