Every Friday we publish data on consumer trends, the events of the day, and everything in-between. That’s the Brandwatch Bulletin. You can find out more and sign up here.
This is the latest bulletin which explores opinions is of the slang champions themselves: Gen Z.
Slang can serve many purposes, including bridging a gap between brands and audiences by expressing identity and solidarity. With good slang in your arsenal, you remain relevant. But misusing slang can do the opposite and actively put people off your brand.
As always, here’s the query and a question or two for our community...
era OR rizz OR "the ick" OR "nepo baby" OR iykyk OR slay OR "fell off" OR gatekeep OR situationship OR drip OR "it's giving" OR "vibe check" OR bussin OR sus |
How might you put this query to use?
Do you have an tips or changes to the query, when it comes to understanding Gen Z and query writing?
