Our most recent Brandwatch Bullentin covers all things ChatGTP. But one specific part of it got me thinking about how these emojis really told a story of how people felt about ChatGTP. You can read the extract below.
Do YOU have any examples you can share of how you leverage emoji analysis in particular? Let everyone know by replying below.
The technology evokes strong emotionsWe used Brandwatch Consumer Research to look into the emojis used in public posts relating to ChatGPT on social media, forums, blogs, and review sites between November 1 2022 and January 18 2023. |
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| Exploding head, robot, crystal ball emoji? Our emoji cloud practically spells out the conversation around how this mind-blowing AI chatbot has got people discussing what the future holds. And notice the index finger pointing down and the spool of thread emoji (roughly translating to “read the full thread” in emoji language) suggesting long discussions about this topic. Of course, emojis only paint part of the picture. We also wanted to understand how people are feeling about ChatGPT. As our analysis of emotion-categorized mentions shows, things are calming down a little over time. The initial excitement and thrill have started to wear off, leaving room for the emotions of fear and sadness. |
