Hey team! I’m Emily, author of the Brandwatch Bulletin 👋
We’ve done a deep dive into the last decade of Super Bowls to discover the biggest moments – and what brands can learn from it.
The takeaway? The brands that cut through are the ones that give audiences something to anticipate and debate. And when brands tap into this culture, rivalry, or relevance, they extend the conversation way beyond the campaign.
I’d love to know what your favorite Super Bowl campaigns are, let me know below! 👇 You can also read the Bulletin here.
