🚨 This week’s social media updates are proof of two massive trends. Here’s the quick breakdown of what you need to know:
- The new Primetime:Â the TV industry just admitted that creators are the new primetime stars. Creator ad spending hit an incredible $37B in 2025 and is projected to reach $44B this year.
- AI likeness protection: Anyone 18+ can now use YouTube’s AI likeness detection tool to scan for and flag fake videos mimicking them.
- Facebook desktop upgrades:Â Meta is rolling out major desktop publishing features built for high-volume content teams, bundling scheduled posts, publishing cadence, and performance insights into a single calendar view.
- Threads ad safety:Â Meta is expanding Threads ad safety controls, letting advertisers filter out specific content categories via DoubleVerify, IAS, Scope3, and Zefr.
- Quality of life fix:Â Instagram is finally letting users edit Stories after posting.Â
Which of these updates will impact your workflow or strategy this week?
[source: Matt Navarra]Â
