Social Media Updates: What’s moving the needle this week
The only constant in social is change, and this week’s updates are the proof. Here is the breakdown of what you need to know to stay ahead:
- LinkedIn: LinkedIn has finally patched the bug causing PDF carousels to look degraded after upload. Your carousels will now looks just as good as they did in your preview.
- Facebook: Creators are reporting “absolutely outrageous” engagement levels on the platform. Some brands are seeing viral spikes into the millions of monthly views. It might be time to take another look at your FB distribution strategy!
- Pinterest: The platform just hit 631M users, adding 12M recently. This is the most significant growth happening outside the U.S. and EU markets.
- Threads: Threads is finally rolling out DMs on the web, making community management easier for desktop-heavy workflows.
- Meta: Meta is building a dedicated AI assistant designed to autonomously handle tasks for its 3B+ users.
- Tap-to-buy: Instagram is planning to launch an AI shopping tool that enables direct “tap-to-buy” functionality within Reels and feeds. This could be a game-changer for social commerce conversion rates!
- Instagram DMs: Today, May 8th, Instagram has officially removed end-to-end encryption for DMs. A critical note for those discussing sensitive brand or personal information.
Which of these is going to change your workflow the most? 👀
[Source: Matt Navarra]
