AMA ❓ How Cision Uses Brandwatch to Master Social Media Management

Our very own Cision / Brandwatch Social Team are on hand to answer your questions about how they use Social Media Management and Consumer Research. We’ve also just launched a brand new case study, picking apart how they do it!

Introducing…  ​@Meghan Meeker  ​@FlorenciaLiondi ​@Kslayford

Challenge

Cision’s three-person social media team continuously optimizes how they use Brandwatch tools to manage social presence across Brandwatch and Cision while proving the ROI of the very tools they recommend to customers.

Solution

The team centralized all social media operations across both brands using Social Media Management. They built approval workflows in Publish to streamline content reviews, created custom Measure dashboards to prove business value with real-time reporting, and used Consumer Research alerts to monitor conversations and boost AI visibility.

Result

The team has streamlined content approvals and now manages multiple brand accounts seamlessly with just three people. They’ve built a scalable social media content strategy focused on increasing visibility in AI-powered search results.

For our very own social media team, these challenges are a daily reality. As part of Cision, the team now manages social presence across multiple accounts for a global social intelligence company. That means their work represents the brand and must prove the value of the very tools they're asking marketers to trust. 

Our social media team uses Social Media Management and Consumer Research every day. This case study unpacks exactly how they do it – and what you can take away for your own team.