What is shifting in social this week? 👀
- LinkedIn’s Video Push: LinkedIn shared that the sweet spot is 2-5 posts weekly (with 1-2 being videos). Lean into strong personal opinions, real-life experiences, and repeatable behind-the-scenes series to drive the highest engagement.
- The Rise of “Whimsy” 🦄: Burnout and endless bad news have driven Gen Z and Millennials toward a new trend - whimsy. Content that feels lighthearted, creative, and slightly surreal.
- Authenticity > Performance: Snapchat’s latest data claims creator content wins on their app specifically because it feels personal and less performative.
- Global e-commerce expansion: TikTok Shop is officially expanding to Austria, Belgium, the Netherlands, and Poland starting June 15. Meanwhile, Reddit’s Shopify integration is now live for merchants globally.
- Quick Platform Hits: Bluesky is introducing long-form content support, and YouTube is adding exclusive new podcast features for Premium Subscribers.
Which of these updates impacts your content calendar the most this upcoming month? 👇
