Hello everyone. A much requested one this month -- a breakdown of Purchase Intent. Coupled with this article is an exclusive live training webinar with ​@Ed Chapman on Monday July 28th. If you have any questions after reading this (You probably will!) then the webinar is the perfect place to put them to ​@Ed Chapman, who will show you first hand how to set this up in your dashboard and bring consumer opinions to life.

Register for free and log in to Brandwatch Academy. If you can’t make either time of the webinar, register anyway and you will get the link to watch it back.

In this article we’ll focus largely on the Boolean aspect, which I hope you can help us improve by responding below. The webinar will then help you bring this to life in your dashboards. 

Let’s say you’re  a real estate agent and you want to find people talking about buying a house

ie, "I want to buy a new house" or "We are buying a new home this year" .

In very simple terms, you can also create a category for purchase intent using a string like this: (((i OR "I'm" OR we) NEAR/3f (buy OR buying)) NEAR/3f (house OR home))

The purchase intent string can work for sellers too, just replace the buy OR buying with sell OR selling.

Here is a relatively extensive Boolean String for Purchase Intent, broken down into smaller strings so you can piece together the bits most relevant to you. 

<<<PRONOUNS>>>

I OR me OR OR “I am” OR Im OR my OR mine OR myself OR we OR us OR our OR ours OR ourselves OR meh OR mah OR mi OR I-myself OR we OR we’ve OR “we have” 

<<<COMMON SENTENCE STARTER ALTERNATIVES>>>

Really OR Thinking (assuming Pronoun skipped)

<<<INTENT>»

considering OR "feel like" OR "feeling like") NEAR/2f (buy* OR purchas* OR get* OR order*))

OR ((looking OR searching OR hunting OR hunt OR "the lookout" OR "the look out" OR "plan to buy" OR "planning to buy" OR "intend to buy" OR "intending to buy" OR "considering buying" OR "thinking of buying" OR "looking to buy" OR "want to buy" OR "hoping to buy" OR "aim to buy" OR "preparing to buy" OR "getting ready to buy" OR "about to buy" OR "decided to buy" OR "determined to buy" OR "scheduled to buy" OR "scheduled for purchase" OR "scheduled to purchase" OR "set to buy" OR "set on buying" OR "think about buying" OR "going to buy" OR "going to purchase" OR "will buy" OR "will purchase" OR seeking OR ((try* OR attempt* OR hoping OR looking)))

(find OR "get hold of" OR "chase down" OR discover OR "work out which" OR "make a decision" OR "make a choice")

(decide OR choose OR "settle on" OR pick OR select OR "single out")

(((want OR wanna OR need OR looking OR "interested in" OR tempt* OR "Thinking about" OR "thinking of" OR ((cannot OR "can't" OR cant)

<<<PRODUCT>>>

NEAR/6f tINSERT PRODUCT KEYWORDS]

<<<PRODUCT ADVICE>>>

OR ((((for OR any* OR you) NEAR/1f (recommend* OR reccomend*)) OR ((some OR for OR any OR all OR your OR need OR want OR with) NEAR/0f (advice OR advise OR advize OR suggestion*)) OR (you NEAR/1f suggest))

OR ((which NEAR/5f oINSERT PRODUCT KEYWORDS]) NEAR/5 ("should I" OR "should we" OR (is NEAR/0f (best OR better OR most OR least OR more OR less)))) OR ((("where can" OR "where should" OR ("where is the" NEAR/0f (cheapest OR best OR nearest OR closest)))

NEAR/5f (buy* OR get OR purchas* OR order* OR acquir* OR aquir*)) NEAR/6 hINSERT PRODUCT KEYWORDS])) NOT ((my OR mine OR our OR ours) NEAR/0f ]INSERT PRODUCT KEYWORDS])

<<<BLACK FRIDAY ADD ON>>>

("Black Friday" OR "Black Friday sale" OR "Black Friday deals" OR "Black Friday discounts" OR "Black Friday shopping" OR "Black Friday offers" OR "Black Friday ads" OR "Black Friday promotions" OR "Black Friday event" OR "Cyber Black Friday" OR "Cyber Black Friday deals" OR "Cyber Black Friday sale" OR "Cyber Monday" OR "Cyber Monday deals" OR "Cyber Monday sale" OR "Cyber Monday shopping" OR "Cyber Week" OR "Cyber Week sale" OR "Cyber Week deals" OR "Cyber Week promotions" OR "Cyber Week shopping" OR "Cyber sale" OR "Cyber event" OR "Black Friday weekend" OR "Cyber Monday offers" OR "Cyber Week offers") NOT ("Black Friday movie" OR "Black Friday protest" OR "cyber attack" OR "cybersecurity threat")
 

<<<EXCLUSIONS>»

You'll see that the NOT operator excludes certain types of mentions that signify "sales" or "offer" type content. This is important to think about for your query, since you don't want to track mentions that are attempts to use the product name for commercial gain. 

We've also excluded a lot of rude content. You might not need to do this, it will be important to preview some of your mentions when creating the query and exclude / include terms in mentions you're not interested in tracking.

For more of these, visit this topic:

NOT (((coupon* OR voucher* OR discount* OR deals OR (promo* NEAR/10 (sale OR buy)) OR ((save OR Save OR SAVE OR off OR Off OR OFF) NEAR/4 (£ OR $ OR € OR %))) OR (title:(coupon* OR voucher* OR discount* OR ((promo* OR now) AND buy) OR sale OR save OR click OR "credit card" OR creditcard OR purchase OR (free AND (ship OR shipping)) OR (order AND (now OR online)) OR ((get OR save) AND (off OR "up to")))  

NOT "best buy") OR "buy buy buy"~20 OR "purchase purchase purchase"~20 OR "order order order"~20 OR "credit credit credit"~20 OR "1800 1800 1800 1800"~30 OR "1 800 1 800 1 800 1 800"~50) OR smash OR ((porn* OR pron OR lolita OR xxx OR sex OR nude OR naked OR escorts OR (sell NEAR/0f (cvv OR cc OR "credit card" OR "credit cards")) OR ((advance OR payday) NEAR/0f (loan OR loans)) OR "get cash" OR "cash advance" OR "cash advances")))