Job Title:
Associate Director, Global Digital Corporate Communications
Hiring Organization:
Description:
As the Associate Director, Global Digital Corporate Communications you will apply your entrepreneurial mindset and expertise in digital measurement, listening and monitoring to provide actionable insights that will support performance measurement and strategy development across Global Corporate Affairs. It’s a fast-paced environment, so your ability to leverage both social media and web management skills, collaborate within and beyond the team, and identify and adopt new technologies and platforms as needed will be essential. You’ll also play a key role in shaping and advancing our digital strategy, innovating, upskilling and deploying new approaches to ensure we remain at the forefront of digital within and beyond the industry. So, if you could you bring knowledge, experience, enthusiasm and energy to take our team and activities to the next level, apply now!
Key Responsibilities:
- Advance AstraZeneca’s corporate reputation by providing actionable insights from social media and other digital tactics
- Lead the development and implementation of digital listening strategies
- Partner with stakeholders to develop strategies and measurement plans across digital platforms
- Advise stakeholders on objectives and KPIs for digital campaigns
- Create internal and external benchmarks
- Lead social media reporting and digital monitoring for key global activities, including quarterly financial earnings
- Advance crisis and threat monitoring capability to help build and protect the AstraZeneca brand
- Design and implement digital measurement processes, automations and guidance
- Manage third-party agencies, technology and vendor relationships
Knowledge and Experience:
- Comprehensive knowledge of digital metrics, reporting capabilities and benchmarking
- Leveraging various data sources to identify actionable insights
- Delivery of high-quality, compelling insights reports
- Experience in social media/digital listening and Boolean writing
- Understand multi-channel campaigns and deliverables
- Demonstrate strong strategical thinking
- Solid knowledge of social media and other digital tactics
- Use of third-party tools such as Brandwatch, Sprinklr, Adobe Analytics, Google Analytics, etc.
- Advanced business partnering capabilities
- Identification and implementation of new technologies, practices and platforms
- Proactive with high levels of integrity, self-motivation and personal accountability, bringing enthusiasm and energy to the team, peer group and tasks
- Comfort working in a global corporate environment contributing to and prioritising multiple high-level projects across cultures and time zones
- Ability to travel occasionally, both domestically and abroad
Location:
UK - Cambridge
US - Gaithersburg - MD
Link to apply: