Creating actionable insight from sentiment data - Joe Sayers, Manchester United

Influencers come in many different forms. Passionate and well connected customers, socially savvy members of staff, critics, public figures, and more. But when your brand’s biggest influencers are the players of Manchester United Football Club, the impact they can have on the way you do business is enormous. 

Enter Joe Sayers, Senior Digital Media Analyst at Manchester United, who created player sentiment analysis designed to help his organization deeply understand how the world is reacting to the actions of their players. In this Mic Drop, he’ll talk us through why the analysis was needed, how it was built, what it’s been used for so far, and even showcase an example of match-day analytics in Vizia.

Join us live to chat with social listening professionals across the globe, as well as pitch your questions to Joe in the post-event Q&A!