From Search to Purchase: Understanding the New Buying Journeys (using Trajaan)

Buying journeys and search behaviors are more fragmented than ever.

The explosion of Search on social platforms like TikTok or YouTube, on e‑commerce marketplaces such as Amazon, and on AI‑powered search engines (ChatGPT, Perplexity, Gemini) is increasingly influencing how consumers make purchasing decisions.

Insight and marketing professionals now need to understand what their audiences are searching for to identify new needs and trends — and where they go for information so their brand can show up in the right places.

Watch this webinar to learn more about Trajaan and discover how Search Intelligence can boost your customer understanding, strengthen brand awareness, and help you detect trends earlier and at a more localized level.

What you will learn in this webinar:

• What Search Intelligence is
• How to build a Search Intelligence strategy across all search engines
• What it looks like in practice and how you can leverage these different insights
• Real‑world examples of brands that have used Trajaan to grow their brand awareness, detect geo‑localized market trends, and build stronger relationships with their consumers