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Superbowl: Who won the brand conversation?

  • February 10, 2026
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Ian Ferguson
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The game’s over. Here’s what the conversation revealed.

Millions of online mentions poured in around the Big Game – and some brands, players and celebrities clearly stood out more than others. 

We’ve pulled together the full picture using live social data to show: 

  • The biggest moments according to social data 
  • Which teams and players dominated attention 
  • The brands that cut through the noise

It's a clear view of where attention actually landed during the Big Game.

Did you get your brand involved in the conversation? 

What did you make of the ads?