🎤💥 Mic Drop: Bluesky & Education Special with Matt Duncan (University of Colorado)

In a world driven by OR, it is vital that your social listening is driven by AND

Learn why listening to both Bluesky and X, even if your organization does not yet have a Bluesky presence or has moved to only one of the two, is vital and how Brandwatch helps power your collective insights.

Join ​@mattdunacn  Brand Listening Program Director and Lecturer at the University of Colorado Boulder for an exclusive Brandwatch Community Mic Drop.

Bluesky use is growing faster in higher education than in other industries. The platform brings many new opportunities to both marketing and community engagement. It is also bringing some challenges when driven by an OR vs an AND strategy. Matt will share current perspectives on Bluesky and X in higher education and show how he is using Brandwatch to gain insights that help paint a more complete picture of issues, opportunities, and audience understanding. You will benefit from this session even if your role is not in higher education, your organization is not yet on Bluesky and if your organization has chosen to have a presence on only one or the other.