Mic Drop: Uncovering audience demands with Brandwatch data

Join Michael Brito, Global Head of Analytics at Zeno Group, as he takes the Brandwatch Community on a tour of 2 Brandwatch Consumer Research projects designed to refine brand relevance for his agency’s clients!

Watch on demand:

We had a technical hitch with the recording and the first 2 minutes of the talk are missing. We pick up as Brito talks through his model for the supply and demand of Brand Relevance!

In this event, you’ll see:

• Michael’s model for the supply and demand of brand relevance

• Two Brandwatch projects, including queries, categories, and dashboards, designed to find marketing and PR opportunities across two different topics

• How Michael uses Social Panels to discover trends, influencers, and topics that are important to IT decision makers right now

We would love to have you with us on the day! If you can’t make it though, please click “Attend” and we’ll send you the recording after the show is done.