Mic Drop 🎤💥 Using social data to understand consumer sentiment beyond Positive vs Negative with Rodrigo Milanez (PVH: Tommy Hilfiger & Calvin Klein)

Join Rodrigo Milanez, Consumer Insights Director at PVH (Tommy Hilfiger & Calvin Klein) for an exclusive Brandwatch Community Mic Drop 🎤💥 

Rodrigo will talk you through Using social data to understand consumer sentiment beyond Positive vs Negative. It will be emotional, I’m sure. Expect to hear how these two global brands breakdown sentiment and take away some real insights you can use in your role.

If this wasn’t cool enough then let me tell you that PVH was just announced as 1 of our 10 Change Makers for 2023. PVH is a brand you need to pay attention to.

The Mic Drop will be no longer than 1 hour, including time for a Q&A with the host.

What is a ‘Mic Drop’ I hear you ask? Well, it has been a while since our last one. Simply, it is an opportunity for thought-leaders the consumer intelligence space to showcase their work and thought-leadership exclusively with the Brandwatch Community.

PVH navigates the fashion industry with a people- and climate-first mentality. They’re dedicated to continually improving the lives of their supply chain workers, reducing carbon emissions, and making 100% of products and packaging ethically and sustainably sourced. They’re also ranked as a top company for female workers by Forbes. On top of this, they’re killing it with their marketing. An example? PVH brand Calvin Klein grew their Instagram by almost a million followers in April 2023.