Search Intelligence Webinar Series

The Search Signal Advantage: The Consumer Insights Hidden in Search and AI Answers

Session 1 | The Missing Consumer Signal: The Case for Search Intelligence

Thursday Nov 5 | 10am EST, 3pm GMT, 4pm CET

Speakers: 

• Danny Gardner, founder of The DataZone, ESOMAR Insight250 honoree, and former Social Intelligence lead at Haleon and GSK
• Maria Bersteneva, Senior Director of Product Marketing - Cision

This session will explore how organizations are using search intelligence to uncover consumer needs, identify emerging market opportunities, and make more informed business decisions. 

We will be joined by Danny Gardner, founder of The DataZone, ESOMAR Insight250 honoree, and former social intelligence lead at Haleon and GSK, for a discussion on what search behavior and AI-generated answers can reveal about consumers long before those signals become visible through traditional research, social conversations, or media coverage.

What you'll learn:

• Why search intelligence is becoming a critical source of consumer and market intelligence
• How leading organizations use search signals to uncover needs, validate opportunities, and spot trends earlier
• Real-world success stories and lessons from various industries

Session 2 | From Search Signals to Business Insights: A Live Walkthrough

Wednesday Nov 11 | 10am EST, 3pm GMT, 4pm CET

With Alistair Wheate, Principal Solutions Strategist - Cision

Using two real-world examples from the health and automotive sectors, this live walkthrough of Trajaan will show how search and social data revealed the reasons behind a rapid shift from melatonin to magnesium glycinate and why declining search volumes in automotive don't necessarily signal declining consumer interest as product discovery increasingly moves into AI-powered environments.

We'll also share a practical workflow showing how search data can be combined with social listening and media monitoring to strengthen insights, validate findings, and identify opportunities earlier.

Join this session to:

• See the platform in action
• Explore real-world examples with concrete outcomes
• Get your questions answered by our expert