The Brand Leader’s Playbook

In this fireside-style conversation, we sit down with Ariana Parasco, Senior Vice President of Brand & Consumer Engagement at L’Oréal USA, to explore what it means to lead — and evolve — in a rapidly shifting marketing landscape. 

Drawing from her own leadership journey, Ariana shares her philosophy on what makes a brand truly strong today: emotional relevance, clear values, and the courage to adapt without losing sight of its core. We’ll discuss how L’Oréal balances legacy and innovation, trust and transformation, and how the brand stays closely aligned with ever-changing consumer expectations.