The Data Behind Consumer Decisions

When seeking information online, consumers use 5 words in search engines, but over 100 on social. Search shows you what people are looking for, social reveals why, the context, motivations and validations, behind their decisions.  

This isn’t just a data gap, it’s a consumer understanding challenge. Brands that don’t connect these signals risk missing the mark.

In this webinar, we’ll explore ‘The Question Gap’, our proprietary research on how decisions are made and the distinct roles that social and search play. Bill Saitkos, Founder of Be Customer Led, will join us to share why bridging this gap is critical for brand growth in today’s landscape.