How are marketers adapting to stand out in 2026?
We surveyed 1,000+ marketers to find out...
In the report we highlight 3 key insights, though I found this one in particular, quite surprising!
Only 1 in 4 marketers say they know their audience "very well".
Predicting behavior, interpreting cultural shifts, and uncovering the why behind audience decisions remain the hardest problems to solve. As we mentioned above, marketers need to understand not just what people are doing, but why they do it.
Only 25% of marketers say they understand their audiences “very well” – proving that the majority are still grappling with fragmented signals and gaps in their insights.
On this topic, you will also find this webinar by
Download the full Marketer of the Year report by clicking the image below and dive into:
- How the marketer role is evolving
- The defining challenge for marketers in 2026
- How marketers are approaching AI in 2026
- How to create your 2026 marketing toolkit
- Skills that will define high-performing marketers in 2026
- 5 essential tips for marketers in 2026
Community, we are keen to know how you’re approaching 2026. Share your answer to one of the following questions below and I’ll award you our Community Builder badge!
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Are you switching your approach to analytics?
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Will you be considering Who/how/where you report on data?
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How will your team grow and up skill around this as the year progresses?
