Social Media Management

Your weekly social media briefing is live! Which of these changes will impact your strategy the most?[February 23-27] 

Staying ahead of the curve is a full-time job. We’ve distilled the week's most significant social media news and "tea" into one concise video. Consider your weekly catch-up officially served! What’s your prediction for how creators will have to pivot by next month?  

I’ve rounded up the biggest updates from Feb 9–12 so you don't have to. Watch for the top takeaways! Which of these updates do you think will have the biggest impact on your strategy this month?  

The game’s over. Here’s what the conversation revealed.Millions of online mentions poured in around the Big Game – and some brands, players and celebrities clearly stood out more than others. We’ve pulled together the full picture using live social data to show: The biggest moments according to social data  Which teams and players dominated attention  The brands that cut through the noiseIt's a clear view of where attention actually landed during the Big Game.Did you get your brand involved in the conversation? What did you make of the ads?  

Hello, hello! Your weekly dose of social media updates is here! ☕️ (Feb 2–6) 

Social Media Professionals, it’s time for this week’s social media updates! We’re highlighting the latest trends, updates, and insights to help you stay informed and ahead in the industry.What developments have stood out to you this week? 👀💬  

Happy Friday, everyone! You know what time it is — social media updates are here! 👀Which update caught your attention this week? 

Happy New Year, everyone! 🎉 Our first social media update of the year is here. Which update has you most excited for 2026?  

The last social media updates of 2025 are here! Enjoy them and savor them, because 2026 is going to be even better. 🤗 What do you think 2026 has in store?  

This week’s Social Media Tea is brewing ☕📱I broke down the latest platform updates, trends, and shifts shaping how brands are showing up online. What update are you keeping a close eye on this week? 👀  

  How did your social media wrapped compare to ours?  

I have found recently in conversations with customers and colleagues that user-generated content (UGC) is still confusing to some people. So I made this asset to make it easy to understand. Because UGC is a key part of modern marketing, and from the stats we’re seeing, it’s not going anywhere. Does your team use UGC in your strategy? Or are you planning to? I’d love to know.   

Your weekly dose of social media updates is here! Which one grabbed your attention? 👀 

This week’s Social Media Tea is officially served! What’s the most interesting platform change you’ve noticed this week? Let’s talk about it 👇  

With so many conversations happening online that brands are missing, I wrote a piece breaking down how you can get started with social listening. Check it out below!  Why you can’t do social media in 2026 without a social listening tool. The current social media landscape:People spend over two hours a day on social media, and they’re not just scrolling or posting. Platforms like Facebook, LinkedIn, TikTok, and Reddit have become digital communities where users share real-time opinions, preferences, and experiences.Social media is built for conversation, but the real power comes from listening as closely as you engage. That’s where social listening comes in. What social listening actually does:Social listening tools are your eyes and ears on the ground. They go beyond simple mentions and hashtags to provide:Context & sentiment analysis:Not just what people are saying, but how they feel and why.Volume management:Millions of posts are created daily; automated tools like Brandwatch hel

Your weekly dose of Social Media Tea is here! ☕What’s the biggest social trend you’ve noticed lately? 👀 Let’s chat in the comments 👇 

​​​​​​Hi everyoneI wanted to share with you a short list of accounts to follow for those who work in the social media and marketing space… Social Media Today, LLC - Daily newsletter with all the latest news, trends, and tips in social media, influencer marketing, content marketing, and digital marketing. Later - All the latest social media news and growth strategies. Consider bookmarking their blog page on your browser and checking their weekly digest with the latest TikTok and Reel trends. Pretty Little Marketer - The Weekly Round Up by PLM is sent every Friday and summarizes all the latest trends, news, and updates. The Geekout Newsletter, or as Matt Navarra calls it, the world’s most useful newsletter for social media managers. The Daily Carnage - A handpicked list of the best marketing content delivered daily by the creative agency Carney. Grace Andrews (and on Instagram here) - Weekly vlogs for 1 year (starting summer 2025) documenting her journey. Much of which includes unmissabl

Your social media updates are here! Hit play (or you’ll miss a cute puppy). 🐶 Which update surprised you the most?  

Happy Friday! 🎉 Your social media updates are here — which one caught your eye this week? 👀  

The latest social media updates are in for the week of Oct 13th ☕ Here’s everything marketers need to know.Which update do you think will have the biggest impact? 🤔 

Hello Everyone  This article identifies and explains the most common reasons why certain metrics in Brandwatch might be different to those seen natively in platforms.  Social Media Management (or ‘Falcon’ as some refer to it) = SMM  Internal Issues   Channel has been disconnected from SMM and we cannot gather data anymore for this page or posts published on this page.   Measure has a live issue (see pop up on this page in bottom left corner if there is an issue)   Metrics  Fans => we call it fans because it includes Page likes from Facebook. From 1st of October 2025, Fans will become “Followers” with the addition of Facebook Followers and the deprecation of Facebook Page likes (15th November 2025)  Platforms synchronise with Brandwatch at different times, meaning the timing of data collection is not consistent across all platforms. Engagements: each platform has their own definition of engagements. There are quite a lot of different formulas to calculate it. For example:  Linke

Get started here 👉 https://www.surveymonkey.com/r/M7BQMNBTake our quick 5-minute survey, and your insights could be featured in our next big report. Plus, you’ll make our marketing team very happy. (They'll be really sad otherwise.) 

It’s time for your weekly dose of social media tea! What’s your take on this week’s updates? 👀 ☕  

Hey all, we’ve been speaking with peers and clients about EGC a lot recently, so we thought we would put out an article on it in case you were too. You can read it below. We’d love to hear any questions you might have on the topic too!  Employee-Generated Content: The Marketing Channel You’re Probably Undervaluing. What is EGC?Employee-Generated Content (EGC) is exactly what it sounds like: content created and shared by your employees.Employees can share things that your brand’s own socials might not be able to. Think behind-the-scenes photos, real brand culture, and company wins (no matter how small). And most importantly, when shared by them, it’s more authentic and personal, and connects in ways brand channels simply can’t. Human to human.  Why EGC?Employee content outperforms brand content (by a lot). Posts shared by employees get 561% more reach than brand channels alone. 76% of people trust it more than official corporate posts.Your employees aren’t just team members; they’re tru

Social media tea is here (ft. a special furry guest 🐶)! Don’t miss out on the latest updates 👇 Which of these updates excites you the most?