Product Discussion

Every Friday we publish data on consumer trends, the events of the day, and everything in-between. That’s the Brandwatch Bulletin. You can find out more and sign up here.This is the latest bulletin which discusses the power of sharing customer experiences in the retail industry.We’ve long gotten used to seeing people use social media as a platform to discuss their experiences with brands with their network. So this week, we explore the question: How do we feel about our experiences with retail brands?Here’s the query...((""customer service"" OR ""customer care"" OR ""customer support"" OR ((""self-service"" OR ""self service"" OR checkout) NEAR/10 (""store"" OR ""instore"" OR ""in store"" OR shopping OR buying OR ""on the website"" OR retail OR ecomm OR ecommerce OR ""e-commerce"")) OR ((""live chat"" OR chatbot OR ""chat bot"" OR AI OR bot) NEAR/10 (""customer service"" OR ""customer care"" OR ""customer support"")) OR (""virtual try on"" OR ((""try on"" OR ""tried on"" OR ""trying on

Every Friday we publish data on consumer trends, the events of the day, and everything in-between. That’s the Brandwatch Bulletin. You can find out more and sign up here.This is the latest bulletin which discusses the controversial topic of whether ketchup in the fridge, toilet paper and reheating pizza... It’s a simple query, sure."ketchup goes in the fridge" OR "ketchup doesn't go in the fridge" OR "ketchup goes in the refrigerator" OR "ketchup doesn't go in the refrigerator" But from a simple query, much can be learned about how a customer might be using your product or service. E.g. Toilet paper. And from that learning, content can be created, marketing can be adjusted and much more.  Now a question for our Community… Do you have an example of a particularly simple insight that has had business impact? What about you? @Adam Mills @Peter J @Sherine Mahmoud @Terra Emerson @Charelle Johnson  

Every Friday we publish data on consumer trends, the events of the day, and everything in-between. That’s the Brandwatch Bulletin. You can find out more and sign up here. What insights were our Community able to take from managing this conversation? This is the latest bulletin which discusses the top themes and stats from IWD 2023and here are the queries from it; #InternationalWomensDayOR #womensdayOR #BreakTheBiasOR #IWD2022OR #IWDOR IWD*OR "international Women's Day"OR "women's day"OR "international Womens Day"OR "womens day"OR "IWD 2022"

In this week’s Brandwatch Bulletin, we discuss all things “WFH” and also… treadmills and it got me thinking.How have you leveraged emotion analysis to impact business decisions?  Here’s the extract which might inspire you…What makes people displeased with treadmill desks? First off, it’s the price. People expressing anger say they’re too expensive and won’t buy one because of the hefty price tag. Another negative point of discussion is the classic value-for-money debate. Some are convinced that this is just a passing fad and doubt very much that this is something they would actually use on a regular basis. Others wonder how they could possibly concentrate on work tasks while walking. Which begs the question: Would you be able to concentrate at the sight of your colleague’s head bobbing up and down on Zoom calls? Overall, people who have invested in a treadmill desk say they can walk on it while performing the usual duties of their jobs, including typing and attending Zoom meetings. One

Our most recent Brandwatch Bullentin covers all things ChatGTP. But one specific part of it got me thinking about how these emojis really told a story of how people felt about ChatGTP.  You can read the extract below. Do YOU have any examples you can share of how you leverage emoji analysis in particular? Let everyone know by replying below.   The technology evokes strong emotions We used Brandwatch Consumer Research to look into the emojis used in public posts relating to ChatGPT on social media, forums, blogs, and review sites between November 1 2022 and January 18 2023. Exploding head, robot, crystal ball emoji? Our emoji cloud practically spells out the conversation around how this mind-blowing AI chatbot has got people discussing what the future holds. And notice the index finger pointing down and the spool of thread emoji (roughly translating to “read the full thread” in emoji language) suggesting long discussions about this topic. Of course, emojis only pa